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NCA 2021 Virtual Convention Exhibitor Opportunities

The NCA Virtual Convention is the ideal setting to expand the reach of your products or services and position your organization as an industry thought leader.

Reserve an Exhibit Booth     

Click here to reserve your virtual booth today. Once approved you will receive access to the Exhibitor Service Center, where you will be able to:

  • Register your booth personnel
  • Update your booth profile
  • Build your virtual booth
  • View your exhibitor invoice
  • Take advantage of the management and preparation tools offered to ensure a successful event!

On this page:


Top Reasons to Exhibit at the NCA Virtual Convention Back to top

  • Robust virtual platform to interact and connect with hundreds of top-level professionals and decision makers from across the coffee supply chain.
  • Stay connected and reach an even larger and more global audience due to the flexibility of an online event, increasing the potential for qualified leads.
  • Boost market awareness for your brand and gain valuable insights about your customers’ needs, all while generating valuable leads.
  • Many opportunities for direct communications and impromptu conversations at the click of a button. Meet virtually with current and prospective customers in real-time using text/video chat features.
  • Extended visibility, as the platform will be open and accessible to attendees for 30 days after the Virtual Convention.
  • Secure, concentrated, cost-effective opportunities to reach you target market.
  • Present your company as an industry leader.
  • Raise your profile, gain mindshare, and establish yourself in the coffee industry.
  • Generate leads and develop new relationships.
  • Tap this new source of networking and increase your company’s visibility in a competitive marketplace.


Who Should Exhibit at the NCA Virtual Convention? Back to top

If you serve, sell to or manufacture products for the coffee industry, you should be here!

The 2021 NCA Virtual Convention Exhibition is the ultimate venue for suppliers of goods and services to put their offerings in front of the U.S. coffee industry’s most senior decision makers with corporate purchasing authority.

If you provide one of these services or products, you should definitely exhibit with us!

  • Beverage Dispensing Equipment, Ready-to-Drink, Vending
  • Brokers/Importers
  • Coffee Equipment and Supplies
  • Coffee Producers/Growers
  • Coffee Production Equipment
  • Coffee Quality Testing and Research
  • Consulting Services
  • Conveying Equipment
  • Distributors
  • Exporters/Importers
  • Extracts and Flavorings
  • Food Safety
  • Insurance and Risk Management
  • Logistics, Shipping, and Transportation Companies
  • Manufacturers
  • Mills
  • Packaging Equipment and Supplies
  • Shipping Lines and Ports
  • Warehouses

Marketing Support for NCA Exhibitors* Back to top 

Marketing and communications efforts will create maximum awareness and position:

  • 2021 NCA Virtual Convention Webpages are a pivotal marketing tool, this is the key source of information constantly updated about the program, sponsors, and exhibitors.
  • Opportunity to submit a 90-second video promoting your company, new products, and/or services, which will be featured on the 2021 NCA Virtual Convention Exhibition webpage.
  • Marketing templates to help promote your participation and invite your network.
  • Web sticker to use in your marketing and post on your website.
  • NCA Convention emails linking to Convention Exhibition webpage.
  • Promotion of the Exhibition in NCA e-newsletter, Coffee Reporter Weekly, and social media.
  • Virtual Booth branding options.
  • Tips on how to make the most of your Virtual Booth.
  • Logo featured in the Virtual Exhibitor slide prior to the start of the General Sessions.

Traffic/Lead Generation and Networking Features* Back to top

  • Exhibits will be “open” all day on the platform with dedicated Exhibitor Hours built into the schedule to set up meetings and be available to meet with attendees.
  • Attention-grabbing greeting. Captivate your audience with a video message to welcome visitors to your booth and creatively introduce your company and product or service solutions.
  • Access to real-time booth analytics.
  • Lead Retrieval feature - generate leads by adding promotional incentives for attendees to contact you and qualify leads using custom survey questions before attendee sends you the lead.
  • Matchmaking tool SmartMatch® – get the right prospects in front of you by having data to better understand what solutions or knowledge they are looking for.
  • Passport game to drive booth traffic.
  • Private Messaging capabilities to chat and schedule a 1-to-1 video chat.
  • Attendees can search exhibitors, view profile information, and request appointments.
  • 2021 NCA Virtual Convention will remain active 30 days after the conference, offering registered attendees the opportunity to access exhibitor information and recorded content at their convenience. Exhibitor details will be available to view product pages, videos, press releases, and contact companies via email through April 4, 2021.


Virtual Exhibit Booth Package* Back to top

There are two virtual booth packages to choose from:




Company Name, Address, Description, Booth
Number, Email Exhibitor Button, Sales Contacts

Social Media Links
Link to your social media accounts

Website URL
Drive traffic to your website

Company Logo
Increase your brand recognition

Interact with Your Prospects and Customers

Company Profile (words)
Introduce your company to make a great first impression.



Product Categories
Choose categories that attendees search for.



Online Product Showcase
Engage attendees with detailed product descriptions
along with full color images.



Press Releases
Brand Messaging. Get more coverage by sharing the latest news about your company.



Documents Upload



Engage attendees with a video on the online profile.



Directory Profile Header Image

Not Available

Highlighted Listing
Make your company standout with highlighted listing.

Not Available


Standard Virtual Booth and “Level A Upgrade” Packages Include*: 

  • Large Standard Virtual Booth.
  • One (1) Exhibitor Convention Registration.
  • Second Exhibitor at a significant discount.
  • Access to Convention sessions and events.
  • Ability to upload graphic images on virtual booth.
  • Ability to feature a welcome pop-up pre-recorded video automatically played upon attendees entering your virtual booth.
  • Video Chat feature that enables attendees to request a video chat with exhibitors.
  • Exhibitor’s documents clicked on by attendees can be added to their virtual ebag.
  • How-To Guide and Tutorial to help set up your virtual booth and to optimize and maximize your virtual experience.
  • Access to appointments in the Exhibitor Lounge.
  • Exhibitor Service Center.

*Subject to production deadlines.


Virtual Exhibit Booth and Exhibitor Staff Pricing 


Virtual Exhibit Booth Fees: Member Non-Member

Virtual Booth Standard Package

$759.00 $1,200.00

Virtual Booth Level A Upgrade Package

$1,009.00 $1,550.00
Exhibitor Staff Registration Fees:*    

First Exhibitor

$0.00 $0.00

Second Exhibitor

$240.00 $300.00

Additional Exhibitor Staff:

Early** Regular


$349.00 $449.00


$499.00 $599.00

*All Exhibitor Staff Registrations will take place through the Exhibitor Service Center. Registrations do not count towards NCA Member Registration Promotion. 

**Early Bird rate available through January 28, 2021.

Not an NCA Member? Substantial discount on your Exhibition fee is just one of the many benefits of an NCA membership. To learn more and become a member, visit ncausa.org/join or contact Terri Bartlett at trbartlett@ncausa.org or 646-924-4039.


Virtual Exhibit Hall and Virtual Exhibit Booth Images and Specs Back to top

Virtual booth comes with avatar as pictured.

Note: The specs below cannot be changed and must be produced exactly as specified. Animated gifs are not supported. 

Artwork panel Width (px) Height (px) Supported content type Supported file format(s)
A 240 135 Image, video JPG / PNG / MP4
B 680 177 Image (required) JPG / PNG
C 134 200 Image JPG / PNG
D 134 200 Image JPG / PNG
E 260 112 Image JPG / PNG



Exhibit Hours* Back to top



9:00 am – 6:00 pm Virtual Exhibit Hours

9:00 am – 12: 00 pm Dedicated Exhibitor Time and Smart Match Appts.**

1:00 pm – 1:45 pm Dedicated Time for Exhibits and Galleries



9:00 am – 5:00 pm Virtual Exhibit Hours

9:00 am – 10:00 am Dedicated Exhibitor Hour and Smart Match Appts.**

12:00 pm - 1:00 pm Dedicated Exhibitor Hour and Smart Match Appts.**



9:00 am – 2:30 pm Virtual Exhibit Hours

9:00 am – 10:00 am Dedicated Exhibitor Hour and Smart Match Appts.**

*Eastern Time Zone. Convention program schedule and Exhibit hours are subject to change.

**SmartMatch Appointments can be scheduled throughout the Convention.


Reserve an Exhibit Booth

View the NCA Annual Convention Use of Likeness and Virtual Monitoring, Code of Conduct, Nondiscrimination & Anti-Harassment, and Privacy Policies. The NCA Annual Convention Privacy Policy will be updated throughout the registration period. You should periodically review this policy to understand how your personal data will be used/shared.


Maximize Your Investment and Visibility Back to top

Increase your visibility even further and maximize your investment by becoming a 2021 NCA Virtual Convention Sponsor. Take a moment to learn about the sponsorship opportunities that will help you secure a prominent position at this year’s Convention. Now that is thinking outside the virtual box!

For more information about sponsorship opportunities, please contact Terri Bartlett at trbartlett@ncausa.org or 646.924.4039.