Advocacy

The National Coffee Association is a data-driven, facts-based advocate for the U.S. coffee industry. Using market research data, scientific studies, and expert insights, the NCA provides lawmakers and regulators with necessary information to consider when developing laws, rules, and regulations that affect the coffee industry. But our work doesn’t end there. We help our members navigate the increasingly complex and rapidly evolving regulatory environment with a growing collection of exclusive, coffee-specific resources and compliance guides. 

Two-thirds of American adults drink coffee each day (NCA National Coffee Data Trends report), making it America’s favorite beverage. Coffee doesn’t just power Americans’ days, it also powers the U.S. economy. Coffee supports nearly 2.2 million U.S. jobs and adds more than $343 billion to the U.S. economy every year.

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There are just a few places in the United States with the right conditions for growing coffee, such as Hawaii and Puerto Rico. But these places can only grow a fraction of the coffee we drink each day, so more than 99% of America’s coffee must be imported. Every $1 in coffee imports generates $43 of value for the U.S. economy. America’s favorite beverage drives big benefits for the U.S. economy and coffee drinkers’ health—benefits that depend on stable, secure trade.

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Decades of independent scientific evidence show that drinking coffee is associated with significant health benefits, including a reduced risk of chronic diseases and increased longevity. Recently, the FDA updated its “healthy” rule to allow plain, unsweetened coffee to be labeled healthy. When it comes to coffee and health, the NCA has been spreading facts and dispelling myths—such as those created by California’s Prop 65—for over a decade.

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