Who attends the NCA Convention?
85% of prior Convention attendees were presidents/chief executive officers, vice presidents, directors, or managers representing companies from across the coffee supply chain, including roasters, manufacturers, traders, importers, exporters, logistics providers, suppliers, and more. The NCA Convention continues to outshine other industry events by providing the highest level of networking.
2026 Convention Attendees by Seniority:
- 19% - CEO/Founder, President, Owner
- 18% - Vice President/C-Suite
- 23% - Director
- 25% - Manager
2026 Convention Attendance by Business Type:
- 33% - Traders and Brokers
- 30% - Roaster/Manufacturer, Retailers, and Wholesalers/Distributors
- 17% - Packaging, Equipment, Extracts & Flavorings, Other Suppliers
- 8% - Banking, Finance and Consulting Services
- 4% - Logistics, Transportation, and Warehousing
- 4% - Growers and Other Business Types
- 3% - Nonprofit Organizations