Nik Allen, Global Insight Manager, Consumer Foodservice
Euromonitor International

Growth Platforms: Cold Coffee, Functional Beverages, and Changing Consumer Habits
Younger consumers are redefining the coffee landscape, merging functionality, flavor, and convenience into their daily rituals. This session draws on extensive beverage insights to explore how evolving consumer values are shaping the future of coffee—from cold brews and ready-to-drink (RTD) beverages to hybrid coffee-energy drinks and wellness-oriented innovations.
The discussion will expand on:
• The overlap between coffee and functional beverage segments, including energy, focus, and mood-supporting formulations.
• The impact of inflation and shifting consumer priorities on beverage pricing and brand loyalty.
• The rise of at-home experimentation and private-label RTD coffee as consumers seek value and personalization.
Attendees will gain actionable insights on how brands can capture new growth platforms, balance indulgence with functionality, and position their portfolios to meet the expectations of the next generation of coffee drinkers.