William "Bill" Murray, President & CEO
National Coffee Association
William (Bill) Murray has served as President and CEO of the National Coffee Association (NCA) since 2014, leading advocacy, regulatory, and member support activities. Previously, he was CEO of the Public Relations Society of America (PRSA), guiding it through the Great Recession. Bill also spent over 20 years in Hollywood, ending his career there as Executive Vice President and Co-Chief Operating Officer at the Motion Picture Association of America (MPAA).