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Coffee Gives Back: Step n' Serve Challenge

Support our Showcase Charities with every move you make - and win fantastic prizes. 

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Register for the Challenge

Register for #NCA2022 and add the Step n' Serve Challenge to your cart during checkout, or if you've already registered for #NCA2022, return to checkout and add it to your cart now.

CHALLENGE DATES: February 20 - March 8, 2022

Every year, NCA supports a local charity as part of our annual convention Day of Service tradition. This year, we’re challenging coffee professionals from around the world to get moving for a good cause during in the days leading up to the NCA 2022 Virtual Convention.

Using an app called MoveSpring, attendees can take part in the NCA Step n’ Serve Challenge, which will track participants' step count as they progress toward a shared goal. Once the group achieves the goal, a portion of the Sponsor's and participants' proceeds will be donated to the 2021 NCA Coffee Gives Back Showcase participants. These thoroughly vetted non-profit organizations have been in the trenches doing critical work supporting coffee-growing communities at origin -- communities that are so often hit first and worst by global catastrophes like the Covid-19 pandemic. 

Sign up will be available during the registration process and the fee to participate is $25. 

Once you register, watch your inbox for details on how to set up your account!



All Challenge participants (excluding NCA staff and sponsors) are automatically entered to win a Vitamix Pro Series 750 Blender.

Product Description: Vitamix fuels passions. It’s why we’re the brand most trusted by professional chefs. But you won’t just find us in restaurant kitchens. You’ll also find us in home kitchens around the world. Because whether you’re interested in the culinary arts, making healthier choices, or enjoying restaurant-quality smoothies at home—when you’re ready to move on and move up, when you’re ready to invest in your passion, you’re ready for Vitamix.


Plus, the individual with the most steps at the end of the Challenge will also be awarded a bonus $100 cash card!


Vitamix is a registered trademark of Vita-Mix Management Corporation.Vita-Mix Management Corporation is not a participant in, sponsor of, or affiliated with this promotion or the NCA and have neither endorsed nor approved of this promotion.


Official Rules

  1. No purchase necessary.[1]
  2. Participants of the Coffee Gives Back Step n’ Serve Challenge will automatically be entered into the raffle.
  3. Employees of the NCA and Step n’ Serve Challenge sponsors, Nestlé Coffee Partners, Starbucks Coffee Company, and The J.M. Smucker Company are not eligible to win.
  4. Winners must be at least 18 to enter.
  5. The winner of the Coffee Gives Back Step n’ Serve Challenge raffle will be drawn at random from among participants.
  6. The odds of winning a prize depend on the number of participants.
  7. The Leaderboard Challenge module ranks participants from high to low based on their total steps over the course of the Step n’ Serve Challenge. The individual with the highest total steps over the course of the Step n’ Serve Challenge will receive a $100 American Express Gift Card.
  8. If there is a tie score of the highest total steps, the winner will be drawn at random.
  9. The odds of winning will depend on the number of participants.
  10. The Coffee Gives Back Step n’ Serve Challenge and the Leaderboard Challenge will conclude, Tuesday, March 8, 2022, at 11:59 pm EST.
  11. The winners will be announced on the ticker message located at the bottom of selected virtual platform pages on Thursday, March 10, 2022, at 3:30 pm EST.
  12. The winners will be notified at the email address provided or by telephone on or about March 16, 2022. The prize will be shipped to the verified winners at the NCA’s expense.
  13. Prizes are awarded “as is” and any and all guarantees and warranties on merchandise prizes are subject to the manufacturer’s terms and conditions, and winners agree to look solely to such manufacturers for any such warranty or guarantee claim. All taxes and any other costs are the sole responsibility of the winners.
  14. Prizes are not redeemable for cash.
  15. Prizes are non-transferable and non-assignable.
  16. The American Express name and logo, as well as the imagery and design of the American Express® Cards are trademarks and intellectual property of American Express.
  17. Vitamix and Vitamix logo are registered trademarks of Vita-Mix Management Corporation.
  18. American Express and Vita-Mix Management Corporation are not participants in, sponsors of, or affiliated with this promotion or the NCA and have neither endorsed nor approved of this promotion.
  19. By accepting a prize, the winners consent to the use of his/her names and photographs or other likenesses, without further compensation, notification, or permission in any publicity or advertising carried out by the NCA or any marketing and public relations partners in any and all media now known or hereinafter developed without territorial or time limitation, except where prohibited by law.
  20. Rules are subject to change without notice.

[1] If not participating in the 2022 NCA Virtual Convention, contact the NCA for an alternate method of entry for the Coffee Gives Back Step n’ Serve Challenge raffle.


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