NCA Consumer Insight Reports 2021

The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today's coffee market.

The new series of NCA market research reports offers targeted, in-depth insight into key issues shaping today's coffee market, in partnership with Dig Insights.

These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report.

New for 2021: NCA Consumer Insight Reports are now exclusively available at no additional cost to NCA Members who subscribe to the NCDT Market Research Series.

Eligible members may request copies of any reports listed below by contacting us.

Not sure if your company is an NCA member? View the NCA member list (all current employees can access NCA member benefits)

2020 Single-Serve

As single-single evolves from an exciting trend to a mature market, opportunities to innovate, collaborate, and educate can be leveraged to change the conversation around single-serve systems.

2020 ETHNICITY & gender

A deep dive into the coffee preferences of different ethnicity and gender cohorts.

2019 Coffee Claims and Consumers

Understand consumer attitudes towards coffee claims - and their effect on buying behavior.

2018 Understanding Coffee & Health

The relationship between coffee and health continues to be a heavily debated topic.

2020 cold brew & rtd

The latest trend in coffee is driving industry growth.

Coffee Preparation In and Out of Home Coffee Shop

2019 Coffee Preparation In & OUT OF Home

Consumers are embracing a more mobile lifestyle, and coffee consumption trends are reflecting this change.

2018 Understanding Coffee Brewing Trends

Everything you need to know about consumer usage, interest, and ownership of different coffee brewing methods.

2018 Understanding Tea Consumption

Shifting the spotlight to American tea culture.

2020 Gen Z and CoffeE

How the next generation is changing the rules and shaping the future of coffee.

2018 Gourmet Coffee Trends

This is an in-depth look at the impact of gourmet coffee drinkers on the coffee industry.

2018 Coffee in the Workplace

Learn how preparation options differ across work environments - and what employees really want.