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NCA appoints new Director of Integrated Communications

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NEW YORK| MARCH 4, 2024  - The National Coffee Association (NCA) has appointed Helena Dean to the role of Director of Integrated Communications. Dean most recently served as Director of Communications at the Society of Architectural Historians (SAH) where she led the development and implementation of communications strategies to support the society's membership, events, and fundraising efforts.

Dean was previously Media and Communications Editor at the SAH, where she worked for more than a decade. Before that, she held the position of Communications and Marketing Assistant at New College of Florida.

In her new senior leadership role at NCA, Dean will be responsible for guiding the organization’s communications strategy, ensuring alignment with the NCA’s mission and strategic goals. This includes developing and managing comprehensive marketing and communication strategies, ensuring a consistent and credible NCA voice across its platforms.

NCA President and CEO William “Bill” Murray commented:

“The NCA team is excited to welcome Helena and add her expertise to the team. With her background in strategic, multi-channel communications and brand strategy, Helena will be instrumental in taking NCA’s communications to the next level for the benefit of our members and the coffee community at large.”

Dean will join the NCA Team at the 2024 NCA Convention in Nashville, March 7-9, 2024.

For further information, contact media@ncausa.org.




About the National Coffee Association: The National Coffee Association (NCA) USA, Inc. is the leading trade association serving the U.S. coffee industry through education, advocacy, and connection. NCA members represent an estimated 90% of U.S. coffee commerce with small, medium, and large companies, including growers, importers, exporters, traders, brokers, freight forwarders, roasters, manufacturers, retailers, and allied companies.

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