What’s brewing in specialty coffee? Josh Bennett of Dig Insights dives into the world of specialty coffee during this companion webinar to the NCA's 2026 National Coffee Data Trends (NCDT) Specialty Coffee Report, produced in collaboration with the Specialty Coffee Association. This webinar unpacks the latest trends shaping specialty coffee drinking today. We’ll explore who’s drinking specialty coffee, how it’s competing in an increasingly crowded beverage landscape, and which flavor notes are winning over consumers’ taste buds.
From indulgent favorites to emerging flavor cues, this session will serve up fresh data and practical insights. Whether you’re a roaster, retailer, brand builder, or coffee enthusiast, you’ll leave with a clearer read on what specialty coffee drinkers want — and how to keep your offerings ahead of the curve.