The Scoop on Specialty Coffee

NCA Member Only Access
Webinar Recording

Cheryl Hung of Dig Insights dives into the world of specialty coffee during this companion webinar to the NCA's 2025 National Coffee Data Trends (NCDT) Specialty Coffee Report, produced in collaboration with the Specialty Coffee Association.

Using data from the report, this webinar explores:

Consumer consumption patterns of traditional and specialty coffee
Current trends in specialty coffee consumption and who primarily drives them
Attitudes of specialty coffee drinkers, and how they vary from other coffee consumers

Presenter

Hung

Cheryl Hung, Vice President of Insights, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.