Sweet, Functional, and Cold: What's Shaping the Coffee Cup

November 18, 2026 - 1:00-1:30pm Eastern

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This data-driven webinar uncovers some of the key highlights from the 2026 National Coffee Data Trends consumer insight report on Functional Coffee, Flavors, and Additives.

Coffee is getting sweeter, and younger Americans are leading the way. Discover how sweetener use has climbed since 2023 while whitener holds steady, why cold specialty coffee is the sweetest category yet, and how age shapes what people add to their cup. We’ll also explore consumer interest in functional ingredients like protein, vitamins, and antioxidants, and the skepticism that remains. Walk away with insights to guide your product, menu, and marketing decisions.

Presenter

Josh Bennett, Director, Dig Insights Josh is a consumer insights leader with 20+ years helping food and beverage brands grow through sharper consumer understanding. His client roster has included Nestlé, ABI InBev, Red Bull, Kellogg’s, and McDonald’s, built over 15 years at a leading advertising and brand research agency specializing in tracking, brand equity, and copy testing. At Dig Insights since 2020, Josh has led work across quick-service restaurants, confectionary, frozen foods, healthcare, home hardware, and dairy. He holds a BA from Queen’s University and an MA in War Studies from the Royal Military College of Canada – a background that shapes how he thinks about strategy, competition, and decision-making under uncertainty.