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Fall 2025 NCDT Highlights

September 24, 2025 - 1:00pm Eastern

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Cheryl Hung of Dig Insights will uncover the latest insights from the upcoming Fall 2025 National Coffee Data Trends (NCDT) report. This webinar is your chance to stay ahead of the curve and understand the evolving landscape of coffee consumption.

This webinar will highlight:

  • How did consumers adapt during a scorching summer season? 
  • How are consumers feeling about their coffee spending as we look to the remainder of the year?
  • What do consumers really think about the health benefits of coffee and how can your business adapt to meet broader health trends head on?

Presenter

Hung

Cheryl Hung, Vice President of Insights, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.