Consumers continue to evolve in terms of what they expect from their beverages. Shifts from “just caffeine” to an indulgence occasion are key drivers in the beverage landscape. Increasingly, these demands and preferences have extended to health and wellness-enhancing experiences added to both "function" and "treat" drinks, with innovations in the use of adaptogens, plant-based extracts, gut health additives, cognition enhancers, circulation and energy boosters, immunity improvements, and more.
This webinar highlights data‑driven consumer insights and attitudes on functional ingredients and related beverage consumption habits to help keep up in a changing beverage industry environment.