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National Coffee Association/Industry Resources/Webinars/Cold Coffee 2024

"For the Love of Cold Coffee"

NCA Member Only Access
Webinar Recording

Dig Insights explores the refreshing world of cold coffee, and its growth potential in the coming years. Using data from the National Coffee Data Trends (NCDT) study, we will get to understand how far cold brew, nitro, and ready-to-drink (RTD) coffee have come along.

Uncover the latest trends and habits of cold coffee drinkers, with topics such as:

  • Who is most likely to drink cold coffee? How has this changed over time?
  • How is cold coffee typically prepared, including brewing methods and additives?
  • How is cold brew generally perceived by American consumers?

Presenter

Evans

Samantha Evans, Director of Insights, DIG Insights

Samantha Evans of DIG Insights will dive into the latest trends in specialty coffee consumption, with a focus on espresso beverages and non-espresso-based beverages, such as cold brew and RTD. In this session, Samantha will explore various topics including the most consumed specialty coffee beverages in 2024, the popular additives among specialty coffee consumers, the demographic trends of specialty coffee drinkers and how they differ from traditional coffee consumers, and the unique perceptions and attitudes of specialty coffee drinkers compared to other coffee enthusiasts.

Webinar Sponsored By

Cumulus logo

Learn more about The Cumulus Coffee Company at cumuluscoffee.com

Win a Cumulus Machine

One attendee of the "For the Love of Cold Coffee" live webinar will win a Cumulus machine and starter coffee pack, shipping this summer. Cumulus coffee is optimized for cold consumption with vibrant flavors and aromas that are perfected for cold consumption. The patented Cumulus machine takes nitrogen from the air we breathe and infuses it to make the perfect glass of cold brew, 34 degrees in 45 seconds, no ice needed.

  1. No purchase necessary.
  2. Employees of the NCA, DIG Insights, and The Cumulus Coffee Company, the sponsor, are not eligible to win.
  3. Winners must be at least 18 to enter.
  4. The winner of the raffle will be drawn at random from among those individuals who attend the live webinar "For the Love of Cold Coffee" on February 12, 2024.
  5. The odds of winning the prize depend on the number of attendees.
  6. The winners will be notified at the email address provided on or about February 16th.
  7. The prize will be shipped at The Cumulus Coffee Company’s expense to the verified winner during the Summer of 2024.
  8. The prize is awarded “as is” and any and all guarantees and warranties on merchandise prizes are subject to the manufacturer’s terms and conditions, and the winner agrees to look solely to such manufacturer for any such warranty or guarantee claim. All taxes and any other costs are the sole responsibility of the winner.
  9. The prize is not redeemable for cash.
  10. The prize is non-transferable and non-assignable.
  11. By accepting the prize, the winner consents to the use of his/her name and photographs or other likenesses, without further compensation, notification, or permission in any publicity or advertising carried out by the NCA, the Cumulus Coffee Company, or any marketing and public relations partners in any and all media now known or hereinafter developed without territorial or time limitation, except where prohibited by law.
  12. Rules are subject to change without notice.