Join Thomas Paulson, Head of Market Insights, as he explores how U.S. coffee retail is splitting into two distinct formats: quick-service kiosks and experiential cafés. Using Advan’s proprietary foot traffic and spending data, this session will unpack the key differences and surprising overlaps between these emerging segments. You'll learn which trade area factors most influence traffic-to-store conversion for kiosks, and what drives dwell time and spend in café environments.