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NCA 2021 Virtual Convention Sponsorship Opportunities 

Supporting the Coffee Community

See the NCA 2021 Sponsor Showcase

On this page:

 

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HOW TO BECOME A SPONSOR/PURCHASE A BANNER Back to top 

  1. View the sponsorships that are currently available.
  2. Fill out the Sponsorship Commitment Form (along with payment information) and email the completed Form to info@ncausa.org or fax the form to 212.766.5815. If remitting payment by check, please include a copy of your completed Sponsorship Commitment Form.

Every attempt will be made to honor all requests in the order in which they are received. Please contact Terri Bartlett at trbartlett@ncausa.org or at 646.924.4039 with any questions.

 

SPONSORSHIP CATEGORIES*  Back to top

 

LEVEL

MEMBER PRICE

NON-MEMBER PRICE

Host

$18,000

N/A

Diamond

$11,250

N/A

Premier

$5,400

$6,000

Benefactor

$4,500

$5,000

Champion

$3,375

$4,000

Contributor

$2,500

$3,000

Educational

$2,500

$3,000


*Only NCA Members’ total sponsorship commitments to accumulate toward the final sponsorship status.
 

 SPONSORSHIP BENEFITS

 

BENEFITS* HOSTS DIAMOND PREMIER BENEFACTOR CHAMPION  CONTRIBUTOR EDUCATIONAL 
Company logo prominently featured on  the 2021 NCA Convention web pages on the NCA website x            
Opportunity to provide a 90 second video for placement on the 2021 NCA Convention webpage  x            
Logo featured in “Know Before You Go” Convention and Exit Survey  Emails x            
One (1) Virtual Exhibit Booth (includes one Exhibit Staff)** Level A Upgrade Booth Package Standard Booth Package          
Special pre-Convention press release and social media shout-out x            
Special recognition in NCA’s e-newsletter Coffee Reporter Weekly x            
Company Logo on Virtual Convention Entrance Banner  x            
Company Logo at beginning of Opening General Session  x x          
Complimentary virtual delegate registration(s)
(Does not apply toward NCA Member Registration Promotion)
4 3 2 1      
An official commemorative Sponsorship Award x x x x      
Company logo featured in all email marketing x x x x x    
Sponsors acknowledged in post-event Thank You" in Coffee Reporter Weekly x x x x x x x
Company Logo included on Rotating Banner on Virtual Convention Lobby  x x x x x x x
Category recognition on the 2021 NCA Convention Sponsor web page with hyperlink to company’s website x x x x x x x
Company Logo featured on rotating banner on  the NCA Virtual Convention Service Center portals x x x x x x x
Company name and/or logo displayed on sponsored page/at sponsored keynote/session/event     x x x x x


*Sponsors must supply graphics based on specifications.  Subject to platform deadlines. See specific sponsorship category/descriptions for any additional benefits. **Subject to Exhibitor Contract Terms & Conditions.

 

Convention/Platform Host  Back to top

Members Only - $18,000 each (3 Opportunities)

This prestigious sponsorship offers maximum visibility for your company. The Convention Host and Platform Sponsors are acknowledged as the premium supporters of the Convention, enjoying the highest level of exposure before, during, and after the Convention, with the highest priority of branding on the 2021 NCA Virtual Convention webpages and virtual platform and in all marketing promotions. The Convention Host Sponsorship include a premium benefit package featuring a variety of exclusive benefits. See the full list of benefits above.

 

Diamond Level Back to top

Members Only - $11,250 each (2 Opportunities)

A Diamond Sponsorship offers an excellent opportunity for your company and brand to stand out from the crowd and “shine!” Talk about a gem of an opportunity!

 

Bandwidth Sponsors (2 Available)

Getting up to speed will be possible thanks to the sponsors of this highly visible opportunity. Sponsorship will include a rotating message, “Bandwidth brought to you by…” on the ticker message located at the bottom of  selected virtual platform pages.

 

Premier Level  Back to top

Member $5,400 / Non-Members $6,000 each (5 Opportunities)

Premier sponsorships offer excellent positioning and opportunities for six-industry-leading organizations to bring their brand awareness to the next level.

Year of Service Sponsors (3 Available) 

If you are looking for socially conscious sponsorship -look no further!

2020 has been a year of challenge and change for us all -- both personally, professionally, and for our industry. Not surprisingly, the coffee community has risen to the challenge -- and then some. That's why, for our 2021 NCA Virtual Convention, we've expanded our usual Day of Service to an entire Year of Service. To take part, we're asking all our Virtual Convention registrants to share on their social media channels what they or their company have been doing to support their local communities throughout the pandemic -- whether that be bringing coffee to healthcare workers, assembling care packages for first responders, or donating their time to a local cause. We'll be re-sharing and promoting these acts of kindness ahead of and during our Virtual Convention.

In addition, because of the support of the Year of Service sponsors, a portion of Virtual Convention attendees' registration fees will be donated to our 2020 NCA Coffee Gives Back Showcase participants. These thoroughly vetted non-profit organizations have been in the trenches doing critical work supporting coffee-growing communities at origin -- communities that are so often hit first and worst by global catastrophes like the Covid-19 pandemic. Along with the Year of Service sponsors’ generous support, Showcase participant organizations would be guaranteed a minimum $1,000 donation -- enough to make a real impact.

The 2021 NCA Origin Charity of the Year Award Sponsor

The NCA Origin Charity of the Year Award places a spotlight on the outstanding work done by a coffee-related charitable organization that has devoted time, talent, funds, and support to better the lives of coffee farmers and their families. Sponsoring the NCA Origin Charity of the Year Award is a unique opportunity to demonstrate your commitment to supporting and recognizing the work and accomplishments of this outstanding charitable organization. In addition, sponsoring this prestigious award will enable your company to align itself with the values and philosophies of the NCA Origin Charity of the Year Award while showcasing your corporate identity, services, and products. Sponsor will have the option to introduce the Award via a 90 second voiceover or video clip.

The 2021 NCA Individual Recognition Awards Sponsor

The NCA Individual Recognition Awards recognize coffee professionals who have consistently gone above and beyond the call of duty to serve, inspire, and lead our community -- especially in times of crisis. Sponsoring the NCA Individual Recognition Awards is a unique opportunity to demonstrate your commitment to supporting and recognizing the work and accomplishments of members of the NCA community who has demonstrated outstanding dedication, expertise, and integrity in support of the Association's mission and entire coffee industry. Sponsor will have the option to introduce the Award via a 90 second voiceover or video clip.

 

Benefactor Level  Back to top

Member $4,500 /Non-Member $5,000 each (3 Opportunities)

Three special opportunities give prospective Benefactor Sponsors unique, high-profile recognition with repeat exposure during the 2021 NCA Virtual Convention.

Attendee Virtual Lounge Sponsor*

Virtual Attendee LoungeLooking for a high- visibility? LOOK NO FURTHER!  The attendee virtual lounge is where attendees will access the chat feature, their SmartMatch® appointments, and conduct keyword searches Your customized background image will be prominently displayed on the main page of the Attendee Lounge. Sponsor has the option to also provide a customize background of the “My Agenda” page. Now that is what you call “the perfect setting” for maximum exposure! Don’t miss this exclusive, perfect, and invaluable opportunity! 

 

Virtual eBag Sponsor*

eBag Each attendee is provided with a virtual eBag to store downloaded digital documents. This exclusive sponsorship includes a customized background image on the eBag page, a complimentary Standard Exhibit Virtual Booth package, and the opportunity to have their digital items prepopulated in the eBag.  If you are looking for repeat visibility – “it's in the bag” with this sponsorship! 

 

Game Room and Scavenger Hunt Sponsor*

Game roomThis is a is a sure-fire way to get visibility and create fun memories for the attendees! Your customized background image will be prominently displayed on the main page of the Game Room. Attendees who participate in the Scavenger Hunt will look for and click on your customized icon, which will be located on various pages of the virtual platform (Ex: Lobby, Auditorium, etc.,) to earn points and for a chance to win a prize. Create a little friendly competition and reward attendees for participating in the virtual event experience! Sponsor to provide both customized image for background and icon.

 

*Please note: Sponsors must supply images according to certain specifications and must incorporate certain required page elements into the design. All sponsor-provided images must be appropriate for the sponsored area. For example, a sponsor-provided Game Room background image must have the look and feel of a game room. NCA has the right of final approval for all sponsor-provided images. Contact Terri Bartlett at trbartlett@ncausa.org or at 646.924.4039 with any questions. 

 

Champion Level*  Back to top

Member $3,375/Non-Member $4,000 each (6 Opportunities)

Champion sponsors have the opportunity to be recognized by sponsoring one or more presentations that will make this Convention memorable and have attendees talking about it far into the future.

Additional branding benefits: In addition to benefits outlined in the Sponsorship Benefits chart above, Sponsor’s logo will be featured in the session waiting room and on the opening and closing slides. Sponsor has the opportunity to provide a 30-second pre-recorded message that will be played prior to the sponsored session and the sponsor will have the option to include educational literature in the handout area.

 

Wednesday Keynote Speaker Sponsor

“Superhero Leadership During Uncertain Times”

Brett Culp, Filmmaker and speaker

 

Wednesday Keynote Speaker Sponsor

"The Race Card Project - Eavesdropping on America's Conversation on Race"

Michele Norris, Former NPR Host and Special Correspondent, Founding Director of “The Race Card Project” and Washington Post Opinions Contributor

 

Thursday Keynote Speaker Sponsor

“Financial Update”

G. Scott Clemons, Partner, Brown Brothers Harriman & Co.

 

Friday Keynote Speaker Sponsor

“NCDT 2021: Tracking Consumers Coffee Consumption During Covid-19”

Cheryl Hung, Vice President of Research, Dig Insights

 

Friday Keynote Speaker Sponsor

COVID-19 Decoded - How The Pandemic Shaped Today's Top Digital Business Trends”

Eric Schwartzman, Digital Media Consultant

 

Thursday Joint Association Panel Sponsor

“Communicating Coffee & Health to a Global Audience"

*Please note that topics, titles, sessions, and speakers are subject to updates and changes without notice.

 

 

Contributor Level  Back to top

Member $2,500 /Non-Member $3,000 each (7 Opportunities)

Contributor sponsors have the opportunity to be recognized by sponsoring those things that will make this virtual Convention the most memorable!

Wednesday NCA Next Generation of Coffee Leaders Session Sponsor

A success at last year’s Convention, this special session, open to all registered Next Gen Delegates, provides the perfect sponsorship opportunity for an industry leader that is committed to the professional development of the next generation of coffee leaders. In addition to benefits outlined in the Sponsorship Benefits chart above, Sponsor’s message and/or logo will be featured in the session waiting room and, on the opening, and closing slides. Sponsor has the opportunity to provide a 30-second pre-recorded message that will be played prior to the sponsored session and the sponsor will have the option to include educational literature in the handout area.

Wednesday Virtual Happy Hour Nashville-Style Entertainment Sponsor

Entertainment is an integral part of any party. And when it comes to entertainment, no city does it better than Music City - Nashville! After a full day of sessions and meetings, it’s time to unwind. Help start the evening off right by sponsoring this highly visible opportunity. 

Thursday Virtual Happy Hour Entertainment Sponsor

Entertainment is an integral part of an NCA Convention and helps to set the mood and atmosphere for a fun filled evening. This sponsorship provides the perfect opportunity to help create a memorable evening and to be recognized as the entertainment host.

Friday Virtual Luncheon Entertainment Sponsor

Take a break and connect with your fellow coffee leaders at our Friday Virtual Luncheon complete with entertainment! Create a positive association with your brand in the minds of attendees by sponsoring this Luncheon. More details coming soon.

Virtual Wellness Breaks Sponsor

Showcase your brand and connect with attendees in a fun and innovative way by sponsoring two invigorating virtual wellness breaks, which will include gentle yoga, meditation, and stretching techniques. This is a unique opportunity to create brand awareness while helping attendees rejuvenate between sessions. 

Virtual Help Desk Sponsor*

Help DeskNeed “help” getting your brand in front of key decision makers? With a Virtual Help Desk sponsorship, your custom image/branding will take the place of the default black background of the Virtual Help Desk, a high-traffic section of the event platform and the first place attendees will go with questions during the event. Sponsor has the option to also provide a customize background of the “My Profile” page.  

Please note: All sponsor-provided images must be appropriate for the sponsored area. For example, a sponsor-provided Game Room background image must have the look and feel of a game room. NCA has the right of final approval for all sponsor-provided images.

 

Virtual Coffee Breaks Sponsor

Sponsor the multiple NCA Virtual Coffee Breaks that are to occur throughout the Convention! Attendees will use this opportunity to digest what they’ve learned and network with their fellow attendees – all with your brand as the backdrop. Contact the NCA for more details.

 

*Please note: Sponsors must supply images according to certain specifications and must incorporate certain required page elements into the design. All sponsor-provided images must be appropriate for the sponsored area. For example, a sponsor-provided Game Room background image must have the look and feel of a game room. NCA has the right of final approval for all sponsor-provided images. Contact Terri Bartlett at trbartlett@ncausa.org or at 646.924.4039 with any questions. 

Educational Level*  Back to top

Member $2,500/Non-Member $3,000 Per Session (15 Opportunities)

Associate your brand with one of these timely educational sessions to achieve maximum impact among highly focused attendees who are eager to learn. Sponsoring one of our top-quality educational sessions is a great way to align your company with a specific topic and capitalize on the Annual Convention thought leadership!

Additional Branding Benefits: In addition to benefits outlined in the Sponsorship Benefits chart above, Sponsor’s logo will be featured in the session waiting room and, on the opening, and closing slides. Sponsor can provide a 30-second pre-recorded message that will be played prior to the sponsored session and the sponsor will have the option to include educational literature in the handout area.

Learn more about 2021 NCA Virtual Convention Educational Sessions.

  • Managing Your Insurance Program 101
  • Down but Not Out: Challenges & Opportunities in Away from Home Coffee
  •  Covid-19 Safety for Roasters and Manufacturers
  •  Covid-19 Safety for Coffee Retailers
  • Consumption, Supply/Demand, and Dollar Valuation Impact
  • While Supplies Last: Limited Time Offers to Drive Traffic and Boost Sales
  • Advances in Coffee Processing Technology
  • Rounding Up the Facts on Crop Protectants and Coffee Contaminants
  • Single Serve Capsules – Global Market Overview
  • Covid-19 Safety for Workplace Coffee
  • (Don’t) Think Outside the Box: Packaging and Labeling Issues for Coffee
  • Simple, Premium, Functional: The Post Pandemic Landscape for US Coffee
  • Advancements in Coffee Identification and Agronomy
  • A Stronger Tomorrow Begins with Today’s Innovations: Two IWCA Examples from Coffee Origins (Sponsorship proceeds will be donated to IWCA) 
  • Defending Decaf

*Please note that topics, titles, sessions, and speakers are subject to updates and changes without notice.

Additional educational session sponsorships available

NCA Convention educational breakout sessions are designed to explore emerging trends, delve into critical industry issues, and inspire new ideas. Additional session topics are in progress. Contact Terri Bartlett at trbartlett@ncausa.org or at 646.924.4039 for more information.

 

BANNERS*  Back to top

 

LOCATION MEMBER PRICE NON-MEMBER PRICE
Virtual Lobby (Only 9 Options Available) $1,000 $2,000
Virtual Exhibit Hall Lobby - (2 Options - Left and Right Available)  $1,500 $2,400
Virtual Exhibit Hall Lobby - Center Banner $1,800 $2,700
 

Make a great first impression and capture attendees’ attention with reserving one of these banner opportunities, which will be placed in highly visible areas of the platform.

Virtual Lobby Banners (9 Available):

Member $1,000 /Non-Member $2,000 each

Everyone will go through the lobby of the virtual platform to enter the 2021 NCA Virtual Convention. There are a variety of branding opportunities on the opening page of the Virtual Convention. Banners are clickable and will direct attendees to either an external or internal URL (such as virtual exhibit booth). The sponsors are responsible for providing the graphics*. These banners are for the entire three days of the Convention.

Lobby banners

  • Virtual Lobby Poster: Panel #4 Top-wall-poster - Left
  • Virtual Lobby Poster: Panel #5 Top-wall-poster - Right
  • Virtual Lobby Poster: Panel #7 Bottom-wall-poster - Left
  • Virtual Lobby Poster: Panel #8 Bottom-wall-poster - Right
  • Virtual Lobby Sign: Panel #9 Standing-sign - Back Left
  • Virtual Lobby Sign: Panel #10 Standing-sign - Back Right
  • Virtual Lobby Sign: Panel #11 Standing-sign - Front Left
  • Virtual Lobby Sign: Panel #12 Standing-sign - Front Right
  • Virtual Lobby Sign: Panel #13 Standing-sign - Front Center

Virtual Exhibit Hall Rotating Banners (3 Available)

This is the perfect opportunity to be front-and-center on the wall that welcomes all visitors to the Virtual Exhibit Hall, which is certain to be a busy and popular destination. Banners are clickable and will direct attendees to either an external or internal URL (such as virtual exhibit booth). You will be responsible for providing the graphics*. Each banner includes up to 5 rotating images for the entire three days of the Convention.

x

  • Exhibit Hall Banner: Panel #2 Left. Member $1,500/Non-Member: $2,400
  • Exhibit Hall Banner: Panel: #3 Right. Member $1,500/Non-Member: $2,400
  • Exhibit Hall Banner: Panel #1 Center. Member $1,800/Non-Member: $2,700

*Company must supply graphics based on specifications. Subject to platform deadlines.

Learn about virtual exhibit hall opportunities to maximize your reach.


More Highly-Visible Opportunities are in Development!

Contact Terri Bartlett at trbartlett@ncausa.org for more details on how your company can be recognized alongside one of the memorable experiences of the 2021 NCA Virtual Convention!

The Fine Print

We are still working out the details of the 2021 Virtual Convention. Topics, titles, sessions, and speakers are subject to update and change without notice. In addition, it is likely that some of the opportunities may change before the Convention. If you have any questions, please contact Terri Bartlett at trbartlett@ncausa.org or at 646.924.4039.

Customize and Maximize Your Impact

The NCA offers the sponsorship opportunities listed on this page, as well as the flexibility for your organization to customize its own sponsorship preferences to increase visibility at the Convention. Have an idea of your own that your company would like to implement? No problem. We can work with you to put together a customized sponsorship package that will work best for your company’s goals and budget! Contact Terri Bartlett at trbartlett@ncausa.org or at (646) 924-4039.

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View the NCA Annual Convention Use of Likeness and Virtual Monitoring, Code of Conduct, Nondiscrimination & Anti-Harassment, and Privacy Policies. The NCA Annual Convention Privacy Policy will be updated throughout the registration period. You should periodically review this policy to understand how your personal data will be used/shared.