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National Coffee Drinking Trends

Understand the new coffee consumer

Read the official NCA release: Daily Coffee Consumption Up Sharply


With 67 years of insight, the NCA National Coffee Drinking Trends (NCDT) report is the industry’s leading survey of U.S. consumer behavior and attitudes.

The 2017 NCDT provides key data and analysis about American coffee drinkers, including:

  • Average daily consumption
  • How, where and when coffee is consumed
  • How often coffee is consumed
  • What factors limit – or encourage – consumption

We've updated the survey with new categories to measure the momentum of specialty coffee and third-wave trends, including cold brew and nitro. The digital NCDT features an interactive platform to produce digital custom reports with the specific information you need. (Watch the video below to learn more.)


Purchase the Report Online

Or download the order form

If you have any problems with your order, please contact us or call the friendly NCA staff at 212-766-4007. NCA members receive a discount on all orders. Join now!


NCDT Interactive Custom Reports

*Access to the online, interactive platform is provided on a complimentary basis to purchasers of the NCDT. Access becomes active with your NCDT purchase and terminates upon release of the 2017 NCDT. Purchase of next year’s NCDT will be accompanied by new access privileges requiring newly assigned login credentials. Login credentials are strictly for use by the organization/individual to which they have been assigned, and may be revoked at any time for user misuse of access privileges.