With 68 years of insight, the NCA National Coffee Drinking Trends (NCDT) report is the industry’s leading survey of U.S. consumer behavior and attitudes.
The 2018 NCDT provides key data and analysis about American coffee drinkers, including:
- Average daily consumption
- How, where and when coffee is consumed
- How often coffee is consumed
- What factors limit – or encourage – consumption
We've updated the survey with new categories to measure the momentum of specialty coffee and third-wave trends, including apps, cold brew, and nitro.
The digital NCDT features an interactive platform to produce digital custom reports with the specific information you need. (Watch the video below to learn more.)
Purchase the 2018 NCDT Report Online
If you have any problems with your order, please contact us or call the friendly NCA staff at 212-766-4007. NCA members receive a discount on all orders. Join now!