With 67 years of insight, the NCA National Coffee Drinking Trends (NCDT) report is the industry’s leading survey of U.S. consumer behavior and attitudes.
The 2017 NCDT provides key data and analysis about American coffee drinkers, including:
- Average daily consumption
- How, where and when coffee is consumed
- How often coffee is consumed
- What factors limit – or encourage – consumption
We've updated the survey with new categories to measure the momentum of specialty coffee and third-wave trends, including cold brew and nitro. The digital NCDT features an interactive platform to produce digital custom reports with the specific information you need. (Watch the video below to learn more.)
Purchase the Report Online
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