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The NCA Complete Guide to Coffee

We believe that coffee is more than just a drink: It’s a culture, an economy, an art, a science — and a passion. Whether you're new to the brew or an espresso expert, there's always more to learn about this beloved beverage. 

Coffee comes from a genus of plants known as Coffea. Learn about the two important coffee species - Arabica and Robusta.

store coffee

Start with quality beans, and store them properly to maximize your coffee's freshness and flavor.

Coffee is grown in more than 50 countries around the world — explore the exotic places where quality coffee begins.

Check out our essential tips and techniques for making and enjoying a great cup.

No one knows exactly how or when coffee was discovered, though there are many legends about its origin.

Get deeper insight into all aspects of the coffee industry — from regulatory information and trade data to science and sustainability — with our curated list of resources.

 

The coffee you enjoy each day has taken an amazing journey to arrive in your cup.

coffee-roast

Roasting is a heat process that turns coffee into the fragrant, dark brown beans we know and love. Get the scoop on the four most common roasts.

What you need to know about pending legislation — and why you should care.

 


5 Reasons to Attend the NCA Convention

Here are 5 (of the many) great reasons to attend the NCA 2020 Convention:

1. Networking that's worth your time

One conversation with the right person can change everything.

We've designed our programming for 2020 to ensure that you'll have maximum opportunities to connect with the people you want to meet -- including a networking lunch for everyone, coffee breaks, and nightly social events like our industry happy hour and "Welcome to Texas" kickoff party.

2. Education for the real world

Coffee is complicated -- from market price fluctuation to understanding the latest food science and coffee trends. And, like most things, the best way to learn is to dive in headfirst. This year we've packed our program with dozens of speakers, panels, and educational breakout sessions to help you gain the knowledge and insights that are most relevant to you.

3. Professional development

Developing strong industry leadership is critical for the future of coffee.

Whether you're looking to grow your own career or develop talent within your organization, our Convention provides opportunities to strengthen leadership skills and learn more about the business of coffee - from the Next Generation Council to events where you could meet your next business partner.

4. Industry innovation

Ideas are like coffee - fresh is better.

Find new inspiration to bring back to the office, whether it's from a keynote speaker or exhibitor. Maybe you'll discover the next big thing in coffee - or come up with your own.

5. Get involved

Tap into the (well-caffeinated) energy of the NCA coffee community! Convention offers many opportunities to give back to the industry or local community, make new connections, and discover new ways to collaborate.

Consider signing up for the local Coffee Gives Back day of service, contributing a blog post on your experience, or join the conversation at a breakout session.

 

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