Today’s coffee consumers crave personalized, high-quality beverages—but they’re also more cost-conscious than ever. In this data-driven session, we’ll explore how to deliver customized, away-from-home (AFH) coffee experiences that balance premium appeal with smart value. Drawing insights from Datassential, Mintel, and the National Coffee Data Trends (NCDT) report, we’ll uncover:
- What today’s financially cautious consumers really want
- How to tailor offerings by channel—independent cafés, convenience stores, QSRs, and more
- Which demographics are driving demand for personalization
- Practical strategies to elevate experience without inflating cost