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Brewing Value: Personalizing Coffee Experiences Without Breaking the Bank

July 23, 2025 - 1:00pm Eastern

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Today’s coffee consumers crave personalized, high-quality beverages—but they’re also more cost-conscious than ever. In this data-driven session, we’ll explore how to deliver customized, away-from-home (AFH) coffee experiences that balance premium appeal with smart value. Drawing insights from Datassential, Mintel, and the National Coffee Data Trends (NCDT) report, we’ll uncover:

  • What today’s financially cautious consumers really want
  • How to tailor offerings by channel—independent cafés, convenience stores, QSRs, and more
  • Which demographics are driving demand for personalization
  • Practical strategies to elevate experience without inflating cost

Presenter

Johnston

Gage Johnston, Marketing Manager, Franke Coffee Systems Americas

Gage Johnston is the Marketing Manager for Franke Coffee Systems in North America, specializing in market intelligence, product management, and coffee education. With an extensive background in specialty coffee and business operations, Gage has held pivotal roles at renowned companies such as White Rhino Coffee, Bird Rock Coffee, and Nostalgia Coffee Roasters. His positions have included Director of Coffee, Director of Specialty Beverages, Multi-Unit Shop Manager, Head Roaster, among others. Gage's deep industry knowledge, insightful perspective, and vast experience make him an invaluable resource in the coffee industry. Outside of the industry, Gage enjoys keeping up with his favorite field of philosophy, exploring the plant-based food scene, studying languages, and traveling the world.