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Jonathan Feuer to be honored with the 2021 National Coffee Association Distinguished Leadership Award

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NEW YORK | FEB 25, 2021 – The National Coffee Association (NCA) is proud to name Jonathan Feuer of LMZ Soluble Coffee Inc. as the recipient of the 2021 NCA Distinguished Leadership Award, in recognition of his distinguished career spanning more than 40 years in the coffee industry and contributing to key market developments and growth.

Mr. Feuer has become a renowned leader and innovator in the soluble coffee sector. He has also held various Board positions on the National Coffee Association Board of Directors, including Treasurer, Vice-Chairman, and Chairman. In 1985, Mr. Feuer became a partner of Leonard Zuckerman, a pioneer in the business, and has been President of LMZ Soluble Coffee since 1990.

NCA President and CEO William “Bill” Murray commented:

“The coffee industry would not be what it is today without Jonathan, whose more than four decades of leadership and innovation in this industry are unparalleled. Jonathan has introduced generations of coffee drinkers to inventive new products, and his passion, vision, and leadership capabilities have served coffee, the Association, and LMZ Soluble Coffee incredibly well.”

Mr. Feuer added:

"Many thanks to the NCA and its Board of Directors for honoring me with the Distinguished Leadership Award for 2021.  It has been a pleasure to serve the NCA for over 20 years during my more than four-decade career in coffee. The rewards of both have already been substantial, and I am now exceedingly grateful for this recognition from the industry.  My thanks also to those collaborators and partners at origin and within LMZ Soluble Coffee whose support and dedication made our success in soluble coffee possible.”

NCA will present the 2021 Distinguished Leadership Award March 3 during coffee’s premier virtual event, the NCA 2021 Virtual Convention. Register for the convention here by March 2nd.

About the National Coffee Association Distinguished Leadership Award

The National Coffee Association Distinguished Leadership Award is given to an individual who has demonstrated extraordinary leadership, service, advocacy, and engagement to advance both the National Coffee Association and the coffee industry. The recipient of this special honor has demonstrated exemplary leadership, service, and commitment to the NCA and the coffee industry by promoting and advancing NCA’s mission; contributing to the advancement of the coffee industry; and going above and beyond what one may usually undertake. The award is for continuous and sustained leadership, service, and contribution, rather than for a single act.


For further information, contact media@ncausa.org

About the National Coffee Association

The National Coffee Association of U.S.A., Inc. (NCA), established in 1911, is the leading trade organization for the coffee industry in the United States. The NCA is the only trade association that serves all segments of the U.S. coffee industry, including traditional and specialty companies. A majority of NCA membership, which accounts for over 90% of U.S. coffee commerce, is comprised of small and mid-sized companies and includes growers, roasters, retailers, importer/exporters, wholesaler/suppliers, and allied industry businesses. Visit ncausa.org to learn more.

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