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NCA 2022 Virtual Convention Exhibitor Opportunities

The NCA Virtual Convention is the ideal setting to expand the reach of your products or services, connect with coffee industry decision-makers, and position your organization as an industry thought leader.


See who's exhibiting at #NCA2022

Reserve an Exhibit Booth    See booth fees & pricing

Click here to reserve your virtual booth today. Once approved you will receive access to the Exhibitor Service Center, where you will be able to:

  • Register your booth personnel
  • Update your booth profile
  • Build your virtual booth
  • View your exhibitor invoice
  • Take advantage of the management and preparation tools offered to ensure a successful event!

On this page



Top Reasons to Exhibit at the 2022 NCA Virtual Convention 

  • Enhanced benefits providing visibility and reach before, during, and well beyond the NCA Virtual Convention.
  • Interactive virtual platform to interact and connect with hundreds of top-level professionals and decision-makers from across the coffee supply chain.
  • Stay connected and reach an even larger, global audience due to the accessibility of an online event, increasing the potential for qualified leads.
  • Boost market awareness for your brand and gain valuable insights about your customers’ needs, all while generating valuable leads and developing new relationships.
  • Rich tools for direct communications and impromptu conversations at the click of a button. Meet virtually with current and prospective customers in real-time using text/video chat features.
  • Extended visibility, as the platform will be open and accessible to attendees for 30 days after the Virtual Convention.
  • Secure, concentrated, cost-effective, opportunities to reach your target audience.
  • Present your company as an industry leader, show your commitment to and support of the community that supports your business.
  • Raise your profile, gain mindshare, and establish yourself in the coffee industry. Plus, put a face to your brand – the best way to create and maintain relationships with your target audience.
  • Comprehensive analytics and reporting data to better understand what solutions or knowledge your leads are looking for.
  • Tap this important source of networking and increase your company’s visibility in a competitive marketplace.


Plus:  Special package for NCA members, enabling more representatives from your company to participate, network, and join in the conversation! See details under “Virtual Exhibit Booth and Exhibitor Staff Pricing.”





Who Should Exhibit at the 2022 NCA Virtual Convention?

If you serve, sell to, or manufacture products for the coffee industry, you should be here!

The 2022 NCA Virtual Convention Exhibition is the ultimate venue for suppliers of goods and services to put their offerings in front of the U.S. coffee industry’s most senior decision-makers with corporate purchasing authority.

If you provide one of these services or products, you should definitely exhibit with us:

  • Beverage Dispensing Equipment, Ready-to-Drink, Vending
  • Brokers/Importers
  • Cleaning Supplies
  • Coffee Equipment and Supplies
  • Coffee Producers/Growers
  • Coffee Production Equipment
  • Coffee Quality Testing and Research
  • Cold Brew/ Ready-To-Drink
  • Consulting Services
  • Conveying Equipment
  • Distributors
  • Exporters/Importers
  • Extracts and Flavorings
  • Food Safety
  • Insurance and Risk Management
  • Logistics, Shipping, and Transportation Companies
  • Manufacturers
  • Mills
  • Packaging Equipment and Supplies
  • Roasting Equipment and Supplies
  • Shipping Lines and Ports
  • Warehouses


NEW FOR #NCA2022: Enhanced Visibility & Benefits

Until we meet in person again, the 2022 NCA Virtual Convention should be an important part of your marketing plan!

The 2022 NCA Virtual Convention Exhibition offers enhanced and multiple benefits that deliver high brand visibility and exposure for your products and services before, during, and after the Convention. Expand your reach and maximize your lead generation efforts with continued presence and outreach to Convention attendees and NCA members with these following benefits.

Download this chart as a PDF 

*For NCA Members that purchase a 2022 NCA Convention Upgrade Virtual Booth Package.
**Based on availability. A limited number of opportunities are available and on a first-come, first- served basis. No substitutions are available.
***Special Package for NCA Members includes an Upgrade Virtual Booth Package, and 1st and 2nd Exhibitor Booth Staff registrations and 5 additional Exhibitor Booth Staff registrations.
****Table section will be based on a first-come, first-served basis.

Check to see if your organization is a member or learn more about joining the NCA!


Virtual Exhibit Booth Packages and Features* 

There are two virtual booth packages to choose from:




Company Name, Address, Description, Email Exhibitor Button, Sales Contacts

Social Media Links
Link to your social media accounts

Website URL
Drive traffic to your website

Company Logo
Increase your brand recognition

Interact with Your Prospects and Customers

Company Profile (words)
Introduce your company to make a great first impression.



Product Categories
Choose categories that attendees search for.



Online Product Showcase
Engage attendees with detailed product descriptions
along with full-color images.



Press Releases
Brand Messaging. Get more coverage by sharing the latest news about your company.



Documents Upload



Engage attendees with a video on the online profile. (great for product demos).



Directory Profile Header Image


Highlighted Listing
Make your company stand out with highlighted listing.



“Standard” and “Upgrade” Virtual Booth Packages Include:*

  • Large Standard Virtual Booth.
  • One (1) Exhibitor Convention Registration.
  • Second Exhibitor at a significant discount.
  • Access to Convention sessions and events.
  • Multiple branding opportunities in your virtual booth.
  • Over 10 booth styles to choose from.
  • Ability to feature a welcome pop-up pre-recorded video automatically played upon attendees entering your virtual booth.
  • Public text chat for your booth to which all attendees have access.
  • Private messaging capabilities to chat and schedule a 1-to-1 video chat with attendees.
  • One-on-one appointments with attendees.
  • Exhibitor’s documents clicked on by attendees can be added to their virtual ebag.
  • How-To Guides and Tutorial to help set up your virtual booth and to optimize and maximize your virtual experience.
  • Access to appointments in the Exhibitor Lounge.
  • Exhibitor Service Center.

*Subject to production deadlines.


Virtual Exhibit Booth and Exhibitor Booth Staff Pricing* 

Virtual Exhibit Booth Fees: Member Non-Member
Virtual Booth Standard Package $759.00 $1,200.00
Virtual Booth Upgrade Package $1,009.00 $1,550.00
Exhibitor Booth Staff Registration Fees: Single Tickets*    
First Exhibitor $0.00 $0.00
Second Exhibitor $240.00 $300.00
Third, Fourth, Etc. $349.00 $599.00
Special Package and Best Value    
Virtual Booth Upgrade Package, 1st and 2nd Exhibitor Booth Staff registrations PLUS 5 Additional Exhibitor Booth Staff registrations $1,499.00 N/A


*All Exhibitor Booth Staff Registrations will take place through the Exhibitor Service Center. Exhibitor Booth Staff Registrations do not count towards NCA Member Delegate Registration Promotion. If employees in your company need access to your virtual booth chat or need to be listed under the contact list in your virtual booth, please make sure they are registered as Exhibitor Booth Staff through the booth staff registration in the Exhibitor Service Center. Exhibitor Booth Staff will have full access to and are encouraged to attend all sessions and social activities.

Not an NCA Member? Substantial discount on your Exhibition fee and additional benefits are just a few of the many benefits of an NCA membership. To learn more and become a member, visit ncausa.org/join or contact Terri Bartlett at trbartlett@ncausa.org or 646.924.4039.


Virtual Exhibit Booth Image and Specs 

The above virtual booth style comes with the avatar as pictured. All other booth styles do not include an avatar. The background image is subject to change.

Note: The specs below cannot be changed and must be produced exactly as specified in the table below. Animated gifs are not supported. 

*For Panel A, the maximum video file size is 250 MB.

Artwork panel

Width (px)

Height (px)

Supported content type

Supported file format(s)




Image, video*





Image (required)




















Exhibit Hours* 


9:00 am – 11:30 am Exhibitor Time and Smart Match Appts.**

9:00 am – 6:00 pm Virtual Exhibit Hours

12:30 pm – 1:30 pm Dedicated Time for Exhibits and Galleries


9:00 am – 10:00 am Dedicated Exhibitor Time and Smart Match Appts.**

9:00 am – 4:30 pm Virtual Exhibit Hours

12:00 pm - 1:00 pm Dedicated Exhibitor Time and Smart Match Appts.**


9:00 am – 10:00 am Dedicated Exhibitor Time and Smart Match Appts.**

9:00 am – 3:15 pm Virtual Exhibit Hours

*Eastern Time Zone. Convention program schedule and Exhibit hours are subject to change.

**SmartMatch Appointments can be scheduled throughout the Convention.



Three Easy Steps to Secure Your Virtual Booth 

  1. Reserve your Virtual Exhibit Booth.
  2. Register Your Exhibitor Booth Staff.
  3. Build Your Booth.

Refer to our handy Exhibitor's How-to Guide for more information on reserving and setting up your booth. 

Click here to reserve your virtual booth today. Once approved you will receive access to the Exhibitor Service Center, where you will be able to:

  • Register your Booth Staff.*
  • Enter Company Directory Information.
  • Build your Virtual Booth.
  • Schedule Booth Chat Hours.
  • View your Exhibitor invoice.
  • Take advantage of the management and preparation tools offered to ensure a successful event!

*Please note: The Booth Coordinator (person handling booth logistics) is not automatically registered to attend the Convention. If the Booth Coordinator and other employees in your company need access to your virtual booth chat or need to be listed under the contact list in your virtual booth, please make sure those employees are registered as Exhibitor Booth Staff through the booth staff registration form. Exhibitor Booth Staff will have full access to and are encouraged to attend all sessions and social activities.

How to Maximize Your Investment and Visibility

Increase your visibility even further and maximize your investment by becoming a 2022 NCA Virtual Convention Sponsor.

Special 20% Discount on 2022 Virtual Convention Educational Sponsorship*.

Sponsoring one of our top-quality educational sessions is a terrific way to bolster thought leadership and align your company with a specific topic that is relevant to your company’s product, segment, or mission.

There are a limited number of sessions and sponsorships will be available on a first-come, first-served basis. No substitutions are available. So don’t miss out on associating your brand with one of these timely educational sessions to achieve maximum impact. Additional branding building benefits, including a 30-second pre-recorded message that will be played prior to the sponsored session.

Take a moment to learn about this as well as all the sponsorship opportunities that will help you secure a prominent position at this year’s Convention. Now that is thinking outside the virtual box!


For more information about exhibition and sponsorship opportunities, please contact Terri Bartlett at trbartlett@ncausa.org or 646.924.4039.

NCA Conduct and Privacy Policies

View the NCA Annual Convention Use of Likeness and Virtual Monitoring, Code of Conduct, Nondiscrimination & Anti-Harassment, and Privacy Policies. The NCA Annual Convention Privacy Policy will be updated throughout the registration period. You should periodically review this policy to understand how your personal data will be used/shared.


The Fine Print

We are still working out the details of the 2022 Virtual Convention. Topics, titles, sessions, and speakers are subject to update and change without notice. In addition, it is likely that some of the opportunities, options, and benefits may change before the Convention. If you have any questions, please contact Terri Bartlett at trbartlett@ncausa.org or at 646.924.4039.


The NCA shall not be responsible for any typographical errors, misinformation or misprints and shall be held totally harmless.

*Discount available for Exhibitors who have purchased a 2022 NCA Convention Upgrade Virtual Booth Package. Based on availability. A limited number of opportunities are available and assigned on a first come, first-served basis. No substitutions are available.


Additional Year-Round Visibility Opportunities

Don’t Limit Your Exposure to Just the NCA Convention!

The following provides added valuable opportunities to partner with the industry’s leading trade association and maintain a strategic, consistent, high-profile presence with NCA members and customers throughout the year.

NCA Cold Brew Safety Toolkit For Retailers And Video Series Sponsorship Opportunity

Cold brew is, undoubtedly, one of the hottest categories in coffee. Its rapid growth has taken everyone by surprise -- and safety regulations have been slow to adapt. 

To fill this void and help cold brew retailers brew, serve, and store cold brew safely, the NCA is assembling an all-new cold brew toolkit and video series geared for retailers. Position your brand as a leader in cold brew by sponsoring the industry's go-to guide for retail cold brew safety.

This sponsorship opportunity spans two products for NCA members that will be heavily promoted to our membership and the general public across all NCA channels, and will live in near-perpetuity* online:

  • A multi-page technical guide that will provide step-by-step guidance to NCA members who wish to brew, store, and serve cold brew safely in a retail setting; and
  • Three (3) 60-second, professionally-animated explainer videos covering the principles of cold brew safety and offering specific guidance to retailers and manufacturers of cold brew products.

This is an unparalleled opportunity to put your brand front and center in a suite of professional cold brew resources that many in the industry will refer to for critical guidance repeatedly for years to come. 

There are sponsorship options for every marketing objective and budget. For more information, contact Terri Bartlett, Director of Member Relations, at trbartlett@ncausa.org or at 646.924.4039.

*Minimum two years of exposure guaranteed.


NCA Webinar Sponsorship

Sponsoring an NCA coffee-centric webinar is a low-cost, high-visibility opportunity to reach an interested and captive audience. Benefits include:

  • Name/logo/web link displayed on opening and closing presentation slides.
  • Verbal acknowledgement of company description and web link at the opening and closing of the webinar.
  • The verbal and visual acknowledgments listed above will be captured during the recording process and will have a permanent presence on the on-demand video recording.
  • Opportunity to be featured in the NCA’s blog, The First Pull, in a sponsor spotlight.
  • Acknowledgement in sponsored webinar marketing communications.

Visit www.ncausa.org for upcoming webinars. For more information, contact Terri Bartlett at trbartlett@ncausa.org  or at 646.924.4039.


Additional Advertisement Opportunities

The NCA has a partnership with Multiview to offer several digital advertising options. Promote your product, service, or company with these targeted opportunities:

NCA’s Coffee Reporter Weekly

Number of Subscribers: 1,800+

Average Open Rate: 27.8%

Publish Date: Thursdays

Want to reach over 1,800 National Coffee Association members each week? Advertising in NCA Coffee Reporter Weekly, a hand-curated digest of business-related coffee news, puts your brand’s message in front of this connected community of coffee industry professionals. Your message will be delivered directly to the inboxes of industry executives and top decision-makers. It’s easy (and cost-effective) to reserve your spot in our popular e-newsletter.


Website Display Advertising

NCA members and coffee industry professionals regularly visit www.ncausa.org for the latest information about the U.S. coffee industry. Get noticed by this dynamic group of coffee professionals with digital display advertising on the “About Coffee” pages of our website.


Association Site Retargeting

Thousands of industry professionals — representing the leaders in the U.S. coffee industry — visit www.ncausa.org on a regular basis. Wouldn’t you like to stay top-of-mind with these potential buyers? MultiView’s retargeting solution leverages programmatic technology to show your ads to them as they’re surfing their favorite news, entertainment, lifestyle, and business sites after they’ve left the NCA website. With the right combination of creative, technology, and campaign management, you’ll get in front of more buyers more often.


For more information on these advertising opportunities, contact: salesinquiries@multiview.com or 972.402.7070.

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