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Cold Brew Safety for Retailers: Toolkit and Video Series Sponsorship Opportunity

Cold brew is, undoubtedly, one of the hottest categories in coffee. Its rapid growth has taken everyone by surprise -- and safety regulations have been slow to adapt. 

To fill this void and help cold brew retailers brew, serve, and store cold brew safely, NCA is assembling an all-new cold brew toolkit and video series geared for retailers -- and we need your support to make it happen!

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The sponsorship opportunity covers two products for NCA Members: a multi-page technical guide (see example of a similar toolkit here), and three (3) 60-second, professionally-animated explainer videos, both of which will be heavily promoted to our membership and general public across all NCA channels and live in near-perpetuity online*.

This is an unparalleled opportunity to put your brand front and center in a suite of professional cold brew resources that many in the industry will refer to for critical guidance again and again for years to come. 
 

Note: This sponsorship opportunity is available to NCA Members only.

If you have any questions about these opportunities or would like to reserve a Sponsorship, please contact Terri Bartlett, Director of Member Relations, at trbartlett@ncausa.org or 646-924-4039.

 

Diamond Sponsorship Level: $50,000 (Limited to 1)

The Sponsor in this category will receive:

1. Company logo prominently featured on front cover of the Toolkit and video title/closing cards (see #11 below)**

2. Full page Advertisement in the Toolkit (digital pdf technical report).**

3. Company logo prominently featured in all email marketing promoting the Toolkit with a link to your website.

4. Company logo (linking back to your company website), and the option to provide a 60 second video featured on the Toolkit web page on the NCA website.

5. Banner ad in an issue of the NCA’ s e-newsletter Coffee Reporter Weekly.

6. Recognition upon launch on NCA’s Twitter, Instagram, and LinkedIn.

7. Permission to distribute 50 digital copies of the Toolkit to clients.***

8. Complimentary group delegate registrations (up to 10 employees) to the 2022 NCA Virtual Convention in March 2022.

9. Sponsorship of a Cold Brew for Retailers session at the 2022 NCA Virtual Convention in March 2022 (along with Educational sponsorship benefits).

10. One Standard Virtual Exhibit Booth and one exhibitor registrations (along with all benefits associated with the exhibit booth), at the 2022 NCA Virtual Convention.****

11. Benefits outlined below regarding three “NCA Cold Brew Toolkit for Retailers” Videos:

Three short videos (about 60 seconds each in length) will focus on the fundamentals of cold brew and highlight the technical guidance and recommended best practices in the NCA Cold Brew Toolkit for Retailers. Video #1 will provide an introduction and overview; what is cold brew, why the category is important, dynamic and of interest, and why there are special safety considerations and compliance requirements because of the unique properties of cold brew; Video #2 will address top level cold brew safety considerations in manufacturing environments; and Video # 3 will address top level cold brew safety considerations in retail environments.

i. Name/logo/web link prominently displayed at the opening and closing of the videos.**

ii. Company logo with link back to your company website on the Toolkit’s homepage on the NCA website.

iii. Enduring, high-visibility brand placement.

12. Sponsor an NCA Webinar on Cold Brew.

i. Name/logo/web link displayed on opening and closing presentation slides.

ii. Verbal acknowledgement of company description and web link made by the NCA at the opening and closing of the webinar.

iii. Opportunity to invite up to 5 individuals to attend the webinar.

iv. The verbal and visual acknowledgements listed above will be captured during the recording process and will have a permanent presence on the on-demand video recording.

v. Access to the list of individuals who registered for the webinar.

vi. Logo (with a link back to your company’s website) on the webinar’s homepage on the NCA website.

13. Opportunity to Lead and Host an NCA Webinar on a mutually agreed upon date and informational topic.

i. Name/logo/web link displayed on opening and closing presentation slides.

ii. Verbal acknowledgement of company description and web link made by the NCA at the opening and closing of the webinar.

iii. Opportunity to invite up to 5 individuals to attend the webinar.

iv. The verbal and visual acknowledgements listed above will be captured during the recording process and will have a permanent presence on the on-demand video recording.

v. Access to the list of individuals who registered for the webinar.

vi. Logo (with a link back to your company’s website) on the webinar’s homepage on the NCA website.

14. Opportunity to be featured in the NCA’s blog, The First Pull, in a sponsor spotlight. The blog will also be posted in social media.

 

Platinum Sponsorship Level: $25,000 (Limited to 2)

Each Sponsor in this category will receive:

1. Company logo on front cover of the Toolkit and video title/closing cards (see #10 below)**

2. Full-Page Advertisement in the Toolkit (digital pdf technical report).**

3. Company logo featured in all email marketing promoting the Toolkit with a link to your website.

4. Company logo (linking back to your company website), and the option to provide a 60 second video featured on the Toolkit web page on the NCA website.

5. Banner ad in an issue of the NCA’ s e-newsletter Coffee Reporter Weekly.

6. Recognition upon launch on NCA’s Twitter, Instagram, and LinkedIn.

7. Permission to distribute 30 digital copies of the Toolkit to clients.***

8. Complimentary group delegate registrations (up to 10 employees) to the 2022 NCA Virtual Convention in March 2022.

9. One Standard Virtual Exhibit Booth and one exhibitor registrations (along with all benefits associated with the exhibit booth), at the 2022 NCA Virtual Convention.****

10. Benefits outlined below regarding three “NCA Cold Brew Toolkit for Retailers” Videos: Three short videos (about 60 seconds each in length) will focus on the fundamentals of cold brew and highlight the technical guidance and recommended best practices in the NCA Cold Brew Toolkit for Retailers. Video #1 will provide an introduction and overview; what is cold brew, why the category is important, dynamic and of interest, and why there are special safety considerations and compliance requirements because of the unique properties of cold brew; Video #2 will address top level cold brew safety considerations in manufacturing environments; and Video # 3 will address top level cold brew safety considerations in retail environments.

i. Name/logo/web link displayed at the opening and closing of the videos.**

ii. Company logo with link back to your company website on the Toolkit’s homepage on the NCA website.

iii. Enduring, visible brand placement.

11. Sponsor an NCA Webinar on mutually agreed upon date and informational topic.

i. Name/logo/web link displayed on opening and closing presentation slides.

ii. Verbal acknowledgement of company description and web link made by the NCA at the opening and closing of the webinar.

iii. Opportunity to invite up to 5 individuals to attend the webinar.

iv. The verbal and visual acknowledgements listed above will be captured during the recording process and will have a permanent presence on the on-demand video recording.

v. Access to the list of individuals who registered for the webinar.

vi. Logo (with a link back to your company’s website) on the webinar’s homepage on the NCA website.

12. Opportunity to be featured in the NCA’s blog, The First Pull, in a sponsor spotlight. The blog will also be posted in social media.

 

Gold Sponsorship Level: $12,500 (No Limit)

Each Sponsor in this category will receive:

1. Company logo on front cover of the Toolkit and video title/closing cards (see #9 below).**

2. Half-Page Advertisement in the Toolkit (digital pdf technical report).**

3. Company logo featured in all email marketing promoting the Toolkit with a link to your website.

4. Company logo (linking back to your company website), and the option to provide a 60 second video featured on the Toolkit web page on the NCA website.

5. Banner ad in an issue of the NCA’ s e-newsletter Coffee Reporter Weekly.

6. Recognition upon launch on NCA’s Twitter, Instagram, and LinkedIn.

7. Permission to distribute 10 digital copies of the Toolkit to clients.***

8. Two complimentary delegate registrations to the 2022 NCA Virtual Convention in March 2022.****

9. Benefits outlined below regarding three “NCA Cold Brew Toolkit for Retailers” Videos: Three short videos (about 60 seconds each in length) will focus on the fundamentals of cold brew and highlight the technical guidance and recommended best practices in the NCA Cold Brew Toolkit for Retailers. Video #1 will provide an introduction and overview; what is cold brew, why the category is important, dynamic and of interest, and why there are special safety considerations and compliance requirements because of the unique properties of cold brew; Video #2 will address top level cold brew safety considerations in manufacturing environments; and Video # 3 will address top level cold brew safety considerations in retail environments.

i. Name/logo/web link displayed at the opening and closing of the videos.**

ii. Company logo with link back to your company website on the Toolkit’s homepage on the NCA website.

iii. Enduring, visible brand placement

10. Opportunity to be featured in the NCA’s blog, The First Pull, in a sponsor spotlight. The blog will also be posted in social media.


*Sponsorship will endure for at least 2 years; if, after that time, the toolkit undergoes major revision, the sponsorship will expire.

**Subject to production deadlines.

*** NCA Cold Brew Toolkit For Retailers is the property of the NCA and is licensed only for use by the Sponsor as outlined above. Further distribution of the Toolkit is limited to the quantities outlined in each sponsorship package. No additional distribution of the Toolkit may be made by individuals at the sponsored company and by individuals and companies who receive this Toolkit.

****Complimentary delegate and exhibition registrations may not be applied towards the 2022 NCA Virtual Convention special group packages.

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