Books & DVDs

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Publications and Multimedia

Whether you are looking for technical details on coffee manufacturing or tips for starting your own coffee shop, the NCA will help you find the information you need.

Books and DVDs

Bean Business Basics | Third Edition

Member Fee:$174.95
Non-Member Fee:$179.95

Advanced Barista Training: Extreme Pours

Member Fee:$66.45
Non-Member Fee:$69.95

Espresso 101

Member Fee:$84.95
Non-Member Fee:$89.95

Espresso 501 Video

Member Fee:$66.45
Non-Member Fee:$69.95

NCA Coffee Training Videos

Member Fee:$0.00
Non-Member Fee:$32.00

The Passionate Harvest

Member Fee:$75.95
Non-Member Fee:$79.95

NCA Market Research

NCA Market Research



Coffee farms alone provide the economic livelihood for more than 25 million people worldwide. 


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NCA Convention 2020 Austin

5 Reasons to Attend the NCA Convention

Here are 5 (of the many) great reasons to attend the NCA 2020 Convention:

1. Networking that's worth your time

One conversation with the right person can change everything.

We've designed our programming for 2020 to ensure that you'll have maximum opportunities to connect with the people you want to meet -- including a networking lunch for everyone, coffee breaks, and nightly social events like our industry happy hour and "Welcome to Texas" kickoff party.

2. Education for the real world

Coffee is complicated -- from market price fluctuation to understanding the latest food science and coffee trends. And, like most things, the best way to learn is to dive in headfirst. This year we've packed our program with dozens of speakers, panels, and educational breakout sessions to help you gain the knowledge and insights that are most relevant to you.

3. Professional development

Developing strong industry leadership is critical for the future of coffee.

Whether you're looking to grow your own career or develop talent within your organization, our Convention provides opportunities to strengthen leadership skills and learn more about the business of coffee - from the Next Generation Council to events where you could meet your next business partner.

4. Industry innovation

Ideas are like coffee - fresh is better.

Find new inspiration to bring back to the office, whether it's from a keynote speaker or exhibitor. Maybe you'll discover the next big thing in coffee - or come up with your own.

5. Get involved

Tap into the (well-caffeinated) energy of the NCA coffee community! Convention offers many opportunities to give back to the industry or local community, make new connections, and discover new ways to collaborate.

Consider signing up for the local Coffee Gives Back day of service, contributing a blog post on your experience, or join the conversation at a breakout session.


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