| |Join NCA!

NCA Coffee Market Research

Get the information you need to make intelligent, strategic decisions for your business.

The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today's coffee market, in partnership with Dig Insights.

These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report - at a price point that's accessible for everyone. 

NCA Member discounts apply.

Not sure if your company is an NCA member? View the NCA member list (all current employees can access NCA member benefits)

Buy One (or All!) of the NCA Market Research Breakout Reports Now

New! NCA Market Research Series Breakout Reports

  • The Connection Between Coffee & Health
  • Understanding Coffee Claims
  • Understanding Gourmet Coffee Trends
  • Coffee Preparation At-Home
  • Coffee Preparation Out-of-Home
  • Understanding Coffee Brewing Trends
  • Coffee In the Workplace
  • Understanding Tea Consumption - Free for a limited time! 

 Save Your Beans!

Buy all 8 of the 2018 NCA Market Research Series breakout reports for the discounted NCA Member rate of $199 ($399 for nonmembers) - that's more than 50% off! Individual reports cost $49 each for members ($99 for nonmembers).

Buy the 2018 NCA Market Research Report Series


The NCA Coffee Market Research Series 2018


National Coffee Drinking Trends

Since 1950, the NCDT has been the industry gold standard for tracking US coffee consumption behaviors and attitudes. 

The updated report includes an interactive online platform and new categories.

Gourmet Coffee

NCA Breakout Report

This is an in-depth look at the impact of gourmet coffee drinkers on the coffee industry.

Coffee Brewing

NCA Breakout Report

 Everything you need to know about consumer usage, interest, and ownership of different coffee brewing methods.


NCA Breakout Report

The relationship between coffee and health continues to be a heavily debated topic.

Coffee Preparation At Home

NCA Breakout Report

 Get ready to learn more about who is driving in-home coffee preparation and consumption behavior.

Coffee at Work

NCA Breakout Report

 A deep dive into how preparation options differ across work environments - and what employees really want.

coffee claims

NCA Breakout Report

Understand consumer attitudes towards coffee claims - and their effect on buying behavior.

Out of Home Coffee Consumption

NCA Breakout Report

 Discover who is currently dominating use of alternative ordering methods to get that must-have cup of joe. (Hint: think younger.)


NCA Breakout Report


Shifting the spotlight to American tea culture.

For NCA Members


Quarterly Market Sizing

NCA members receive exclusive quarterly market snapshots based upon consumer panel data from StudyLogic. These reports are an NCA member benefit that offer instant insight into high-level changes in consumption.

StudyLogic's other offerings include:

(If you belong to an NCA member company and wish to receive these reports, please contact us at info@ncausa.org)


Past NCA Market Research Reports

NCA Generational Report

Generational Report

For the first time ever, we've analyzed the latest coffee consumption data along generational lines - and it turns out, age is more than just a number.

Order Now

Single Cup Brewing

Single-Cup Brewing

Detailed charts, data, and analysis provide more comprehensive insights and statistics into changing consumer preferences.

Order Now

Market Research

Supplemental Reports

The NCA produces periodic research to delve into consumption trends within specific demographics.

Order Now

NCA Member Discount


NCA Convention 2019 Atlanta


Business is Blooming at the NCA
Get the latest updates on our organization and the coffee industry. By providing your email and clicking "sign up" you are consenting to receive further communications from us.