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NCDT Consumer Insight Reports

NCA Consumer Insight Reports

The new series of NCA market research breakout reports offers targeted, in-depth insight into key issues shaping today's coffee market.


The new series of NCA market research reports offers targeted, in-depth insight into key issues shaping today's coffee market, in partnership with Dig Insights.

These data snapshots offer deeper insight into some of the most dynamic categories covered in our flagship National Coffee Drinking Trends report - at a price point that's accessible for everyone. 

NCA Member discounts apply.

Not sure if your company is an NCA member? View the NCA member list (all current employees can access NCA member benefits)


Buy One (or All!) of the NCA Market Research Breakout Reports Now

Save Your Beans!

Buy all 8 of the 2018 NCA Market Research Series breakout reports for the discounted NCA Member rate of $199 ($399 for nonmembers) - that's more than 50% off! Individual reports cost $49 each for members ($99 for nonmembers).



The relationship between coffee and health continues to be a heavily debated topic.

Coffee at Work

 A deep dive into how preparation options differ across work environments - and what employees really want.

Coffee Brewing

 Everything you need to know about consumer usage, interest, and ownership of different coffee brewing methods.

coffee claims

Understand consumer attitudes towards coffee claims - and their effect on buying behavior.

Coffee Preparation At Home

 Get ready to learn more about who is driving in-home coffee preparation and consumption behavior.


Free for a limited time!

Shifting the spotlight to American tea culture.

Gourmet Coffee

This is an in-depth look at the impact of gourmet coffee drinkers on the coffee industry.

Out of Home Coffee Consumption

 Discover who is currently dominating use of alternative ordering methods to get that must-have cup of joe. (Hint: think younger.)

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