Cold Brew FAQ

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NCA Cold Brew FAQ

From the NCA Cold Brew Toolkit

At its core, cold brew is a brewing method, not a serving method.

Here are answers to common questions about what “cold brew coffee” really means. 

Check out our webinar to learn more about the cold brew coffee market, live on June 26, 2019 with Technomic market research. Registration free for NCA members!

NCA Cold Brew FAQ



The following Cold Brew FAQs are based on the NCA Cold Brew Toolkit

Is all iced or cold coffee considered “cold brew”?

No. Coffee brewed with hot water extraction methods, whether served hot or cold, is not cold brew. Cold brew is not simply a marketing term. It does not include coffee that was extracted with hot water and then chilled prior to serving. Instead, it refers to coffee extracted at ambient or cooler temperatures.

The resulting product can then be chilled or served over ice.

Is all cold brew coffee served as a cold beverage?

No. Cold brew refers to a brewing method, not a serving method. It can even be served warm: Historically in the US, concentrated cold brew coffee was diluted with boiling water and served primarily as a hot beverage (this was before iced coffee became popular). Cold brew is also an ingredient in many recipes.

How does cold brew extraction work?

Cold brewing extracts at a cooler temperature and generally for a longer time than conventional hot water extractions. This combination of lower temperature and longer contact time may produce a unique sensory and quality profile.

What are the sensory and flavor characteristics that result from the cold brew brewing method?

Flavor profiles of cold brew may vary significantly from coffees brewed at higher  temperatures. The same beans brewed by cold or hot methods can taste the same or drastically different when evaluated side-by-side. Typical cold brew traits include: less bitterness, smoother taste, more delicate flavors. 

5 Reasons to Attend the NCA Convention

Here are 5 (of the many) great reasons to attend the NCA 2020 Convention:

1. Networking that's worth your time

One conversation with the right person can change everything.

We've designed our programming for 2020 to ensure that you'll have maximum opportunities to connect with the people you want to meet -- including a networking lunch for everyone, coffee breaks, and nightly social events like our industry happy hour and "Welcome to Texas" kickoff party.

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Coffee is complicated -- from market price fluctuation to understanding the latest food science and coffee trends. And, like most things, the best way to learn is to dive in headfirst. This year we've packed our program with dozens of speakers, panels, and educational breakout sessions to help you gain the knowledge and insights that are most relevant to you.

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5. Get involved

Tap into the (well-caffeinated) energy of the NCA coffee community! Convention offers many opportunities to give back to the industry or local community, make new connections, and discover new ways to collaborate.

Consider signing up for the local Coffee Gives Back day of service, contributing a blog post on your experience, or join the conversation at a breakout session.

 

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