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Brewing Success: Navigating Generational Shifts

NCA Member Only Access
Webinar Recording   Presentation Slides

Steve Zurek of NielsenIQ (NIQ) will provide a deep dive into the ever-evolving world of consumer packaged goods(CPG) as we explore the profound effects of generational trends on manufacturers' and consumers' shopping behaviors in the coffee industry. As different generations wield unique preferences, values, and technology skills, the CPG industry stands at a pivotal intersection of change. Take advantage of the opportunity to brew success in your business!



Steve Zurek, Vice President of Thought Leadership, NielsenIQ

Steve Zurek, a seasoned VP of Thought Leadership, has held key roles in category management, category development, shopper marketing, and sales for major Fortune 500 companies such as Procter and Gamble, Gillette, Quaker Oats, Pepsico, and GSK Consumer Health. His career is characterized by a unique blend of analytical prowess, honed through navigating large datasets and team-building skills. Steve's problem-solving passion is evident in his consultative selling approach, where he excels in selling ideas and concepts despite prolonged selling cycles.