Single-Cup & Consumer Insight Reports:
RTD/Cold Brew, Coffee Claims, Gen Z and At-Home/Out-of-Home
May 29, 2019 - 1:00pm Eastern
NCA Members - FREE | Non-Members - $199
Cheryl Hung, VP of Research at Dig Insights will give a high-level preview of some key topic areas in the 2019 Single-Cup Brewing and Consumer Insight Reports.
Webinar will highlight:
- How has single-cup consumption changed over the years? The NCDT has tracked single-cup behavior and attitudes since 2006. Find out how the single-cup machine has changed the coffee category in the last decade or so.
- UberEats, Skip-the-Dishes…food is at the touch of our fingertips. How has this translated to the coffee world? Have consumers embraced using apps for coffee? In addition to apps & delivery, we’ll examine the broad trends affecting at-home & out-of-home coffee consumption.
- It wouldn’t be right to mention apps without discussing the younger generation! A first look at Generation Z and their coffee drinking behaviors and attitudes to consider for your next marketing campaign.