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Cold Brew

Cold Brew Coffee: Why is it “Hot”?

NCA Member-Only Access

Presentation Slides    Webinar On-Demand Video

The cold brew coffee trend continues to accelerate with mainstream launches at national coffee and donut shops. But, why is cold brew coffee so “hot”? During this session, we will uncover the motivations, attitudes and behaviors of cold brew coffee consumers, highlighting its unique benefits and how to successfully position cold brew.

Learning takeaways:

  1. The key motivations, attitudes and behaviors of cold brew coffee consumers
  2. Is cold brew coffee a “new” category that is providing operators with incremental sales or cannibalization of other beverages
  3. The top perceptions of cold brew coffee and how these perceptions can help create your messaging
John Buckner, Senior VP of National Accounts at S&D Coffee & Tea
John Buckner

John Buckner brings more than 20 years of sales and marketing expertise to his current role including leadership roles in product and channel marketing at Ingersoll-Rand, Irwin Industrial Tools (part of Newell-Rubbermaid) and W.R. Grace.

Whether running a small start-up brand or leading communication efforts for world-class companies, John’s strategic focus and keen market knowledge, have made him instrumental in building winning marketing campaigns across a variety of products, channels, markets and industries.

John is on the Board of Advisors for the Department of Marketing, Entrepreneurship, Hospitality, & Tourism at the University of North Carolina Greensboro and he is Chairman of the Board at Angels and Sparrows, a Lake Norman based non-profit organization.

For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org

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