| |Join NCA!



Language of Coffee Among Millennials Today
And How They Think about Sustainability

NCA Member access

Webinar Presentation Slides

On-Demand Webinar Recording

Coffee-drinking millennials - consumers ages 18 to 34 - have the potential to incorporate coffee as an integral part of their lifelong consumption patterns. These attributes make millennials a highly attractive market, but in order to best reach them, we need to understand how they perceive and talk about coffee.

Summarizing findings from recently completed proprietary research, conducted by Datassential for S&D Coffee & Tea, this session examines trends around millennials and their "coffee language."

You will learn:

  • Key purchase drivers for Millennial coffee drinkers
  • How Millennials define terms related to responsible coffee sourcing
  • The optimal positioning that targets and influences Millennials


John Buckner

John Buckner, Vice President, Marketing, S&D Coffee and Tea, leads the development and execution of programs and tools that communicate and expand S&D Coffee and Tea’s brand and support profitable revenue growth. This includes advertising, public relations, merchandising, research, trade marketing and sales support.

John brings more than 20 years of sales and marketing expertise to his current role including leadership roles in product and channel marketing at Ingersoll-Rand, Irwin Industrial Tools (part of Newell-Rubbermaid) and W.R. Grace.

Whether running a small start-up brand or leading communication efforts for world-class companies, John’s strategic focus and keen market knowledge, have made him instrumental in building winning programs across a variety of products, channels, markets and industries.

He holds Bachelor of Science degrees in education and psychology from the University of North Carolina at Greensboro, a Master of Education degree from the University of Virginia and an Executive Master of Business Administration degree from the McColl School of Business at Queens University of Charlotte.

For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org


Webinar Sponsorship Opportunity

Looking to increase your company's visibility?

The NCA's Webinar Program is the perfect platform to showcase your company's functions and products to new potential partners and customers.

Learn More about Sponsoring an NCA Webinar


Become a Member!