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How Retailers Leverage Certifications to Engage Consumers and Meet CSR Goals

NCA Member Only Access
Webinar Recording   Presentation Slides

Private label continues to grow and gain market share in North America. With younger generations less loyal to national brands retailers are leading the way in offering new solutions that resonate consumer values and changing taste preferences. At the same time more and more retailers are announcing public commitments to sustainably source coffee and overhaul their private label offerings. How will these two trends influence opportunities in the market? How can roasters and supplier work to meet changing demand?

Fair Trade USA and Rainforest Alliance are joining together to offer a two-part series of webinars that will cover sustainability trends in grocery retail. Session one "Certification and Retail: Sustainable Trends in Grocery" focused on consumption and sustainability preference trends at retail as well as providing an overview of how certifications directly partner with retailers to support impact and deliver on Corporate Social Responsibility (CSR) goals. Session two will feature retailers Thrive Market and Whole Foods Market as they share their perspectives and offer case studies for how they have partnered with certifications and suppliers to successfully engage their customers and build a clear value proposition.



Abby Ayers, Head of Retail Partnerships, Fair Trade USA

Abby Ayers joined Fair Trade USA in 2016 and serves as the Head of Retail Partnerships. Abby and her Fair Trade USA team support retailers on developing private brand programs, creating sustainability goals and commitments, sourcing certified national brands and promoting those items to drive business results.

Before coming to Fair Trade USA, she supported the launch of the Simple Truth Organic brand at Kroger where she built Fair Trade into the brand’s DNA and ultimately where her passion for sustainable development and social responsibility was sparked.


Jacob Davignon, Senior Manager, Markets Transformation (US & Canada), Rainforest Alliance

Jake joined Rainforest Alliance in 2008 after completing undergraduate and graduate studies at the University of Vermont focusing on natural resource management. In his current role he is the Lead for the USA‐Canada Core Markets Team working with accounts across all sectors. Collectively the USA‐Canada team works to support key accounts with Rainforest Alliance Certified™ sourcing, supply chain data analysis, risk management, consumer engagement, and landscape investment projects.