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Certification and Retail:
Sustainable Trends in Grocery

NCA Member Only Access
Webinar Recording   Presentation Slides

Private label continues to grow and gain market share in North America. Retailers are leading the way in offering new solutions that resonate consumer values and changing taste preferences. At the same time more and more retailers are announcing public commitments to sustainably sourced coffee and overhaul their private label offerings. How will these two trends influence opportunities in the market? How can roasters and suppliers work to meet changing demand?

Fair Trade USA and Rainforest Alliance are joining together to offer a two-part series of webinars that covers sustainability trends in grocery retail. This first webinar focused on consumption and sustainability preference trends at retail, as well as providing an overview of how certifications directly partner with retailers to support impact and deliver on Corporate Social Responsibility (CSR) goals.

This webinar highlights:

  • Consumer and retail sustainability trends
  • How certifications engage with retailers across product categories
  • Opportunities to complement certification to create a unique value proposition
  • How suppliers can leverage these emerging opportunities



Kate Allgrove, Manager, Markets Transformation (US & Canada), Rainforest Alliance

Kate serves as the primary relationship manager for the Rainforest Alliance’s retail partners in the United States and Canada. She supports these key partners with Rainforest Alliance Certified™ sourcing, supply chain data analysis, risk management, consumer engagement, and landscape investment projects.

Prior to joining the Rainforest Alliance, Kate provided strategic partnership, analytical and communicative direction for programs at ICIC, a national non-profit founded by HBS professor and shared value expert Michael Porter. At ICIC, Kate served as point of contact for major corporate partners across a variety of industries, working with them to develop strategies and plans to reach their goals around CSR. Kate has served on the Advisory Boards of the Vermont-based DREAM Program and the Sustainable Business Network of Massachusetts.


Abby Ayers, Head of Retail Partnerships, Fair Trade USA

Abby Ayers joined Fair Trade USA in 2016 and serves as the Head of Retail Partnerships. Abby and her Fair Trade USA team support retailers on developing private brand programs, creating sustainability goals and commitments, sourcing certified national brands and promoting those items to drive business results.

Before coming to Fair Trade USA, she supported the launch of the Simple Truth Organic brand at Kroger where she built Fair Trade into the brand’s DNA and ultimately where her passion for sustainable development and social responsibility was sparked.

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