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Getting Started in Coffee Branding

NCA Member Only Access
Webinar Recording   Presentation Slides

Branding isn’t some sort of black magic only practiced by people with degrees in fine art. It is, in-fact, a process by which you can develop a voice and a look for your business. With the help of a talented designer, you can have business that looks as good as the coffee you are selling.

What you'll learn:

  • What is branding
  • How to begin
  • What to expect every step of the process



Michael Wilson, Creative Director, Made Visible Studio

Over the past 15 years, Michael has navigated a career in publishing, creating award-winning design work for Philadelphia magazine, Esquire, and Airbnb magazine. Along the way he developed his branding chops working with freelance clients. He noticed that his favorite projects and magazine layouts focused on food, whether it was “Best Restaurants” for Philadelphia magazine or an “Insider’s Guide to International Food in Queens” for Airbnb. So, in December of 2018 he decided to leave the comforts of his full-time job to pursue his passion for all-things food. He now focuses on branding and design for coffee roasters, coffee shops, restaurants, breweries, and distilleries.

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