About NCA|Newsroom|Partner with NCA|Blog|Career Center
Across the country and around the world, so many people are working hard to respond to the COVID-19 crisis - from healthcare workers and grocery store staff to small business owners and everyday Americans. That is why the coffee community is coming together to use our resources, talents, and technical capabilities to support the heroes in our communities.
We know the difference a cup of coffee can make to a healthcare worker heading into the night shift or a parent juggling work while the kids are at home.
From big name brands to local businesses, coffee companies across the industry are here to serve our heroes.
See below for just a few ways that our members are contributing to COVID-19 efforts.
In their cities, across the country, and around the world, NCA members are looking to support and protect the most vulnerable in their communities.
Coffee logistics company Cadeco Industries is pooling resources with sister company Gulf Coast Distillers to support Gulf Coast Distillers’ shift to manufacturing hand sanitizer. With support from Cadeco, the company has already produced over 30,000 gallons of C4U hand sanitizer.
To help overcome the devastating impacts of COVID-19 on its home country of Italy, Lavazza is donating €10,000,000 to the healthcare and school system and to disadvantaged groups in the Piedmont region.
In North America, Lavazza is donating coffee to U.S. workers combating the coronavirus. See #FuelTheHeroes for more information.
Texan grocery chain H-E-B, makers of Cafe Ole Coffee, has launched their Texans Helping Texans program to assist their most vulnerable neighbors, making $3 million available to support Texas nonprofits and coordinating donations from customers to essential services such as United Way, Meals on Wheels, and Feeding Texas.
Starbucks has donated over $3 million to COVID-19 relief efforts around the world. The Starbucks Foundation is contributing $1 million to the COVID-19 Solidarity Response Fund in support of the World Health Organization, along with $1 million to Give2Asia to fund projects focused on supporting front-line medical workers and strengthening grassroots capabilities to safeguard the future of local communities. Additionally, beginning in Starbucks’ hometown of Seattle, the Foundation has donated $250,000 with a focus on helping unsheltered families and vulnerable populations.
Boston’s Best Coffee Roasters is donating fully half of all online proceeds from their single-serve cups to the Pine Street Inn, New England’s leading provider of housing, shelter, and job training to homeless men and women.
Building off of local efforts around the world, Nestlé is partnering with the International Federation of the Red Cross and Red Crescent Societies to provide supplies, logistical support, and funds to support the Red Cross’ unmatched presence and expertise in providing first aid, emergency response, and epidemic control.
Kroger’s Zero Hunger | Zero Waste Foundation is rapidly deploying more than $3 million in relief resources to communities disproportionately impacted by the pandemic through nonprofit partner organizations Feeding America and No Kid Hungry. The chain is also donating food and funds to local food banks to support hunger relief efforts.
Dutch Bros Coffee is dedicating 100% of their April profits to support medical first responders. Funds will go directly to First Responders First, an initiative that provides essential supplies and equipment to protect frontline healthcare workers.
Smucker, the makers of Folgers Coffee, Cafe Bustelo, and more, has donated $300,000 to the Red Cross, Feeding America, and the United Way in support of COVID-19 relief efforts for people and pets. In addition, they are matching 100 percent of employee donations to more than 20 charities nationwide and donating food and supplies to Feeding America and the Akron-Canton Regional Foodbank.
The Coca-Cola Company, the brand behind Georgia Coffee and Costa Coffee, is awarding $13.5 million in grants to five North American organizations that are providing relief to first responders and economically disadvantaged communities in the company’s hometown of Atlanta and across North America.
Back to top
Across the country, hundreds of coffee shops are offering free coffee to their community’s healthcare heroes. Share your efforts, large and small, using #FuelTheHeroes.
No one can predict the future, but one thing we do know is that eventually COVID-19 will be contained and our community will be a key pillar for recovery. As coffee companies of all kinds work to support their employees and keep brewing America’s favorite drink, NCA’s allied members are also helping to lay the groundwork for a strong recovery by providing loan deferment, small business assistance, and other relief measures.
Back to top
Become a Member!