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NCA Generational Report

The NCA Generational Report:
Coffee Through the Ages

Is age really just a number?

For the first time ever, the National Coffee Association has broken down our National Coffee Drinking Trends research by age demographics, and delved deeper into the data. The result is the new NCA 2017 Generational Report: Coffee Through the Ages. This compelling report combines brand-new data, accessible infographics, and expert analysis.

Turns out, coffee consumption is aligned to larger cultural gaps between generations - and taking a closer look can offer insight into long-term consumption trends. 

The Generational Report provides a new perspective for understanding changing consumer behavior and attitudes.

Purchase the Report Online

Or download the order form

If you have any problems with your order, please contact us or call the friendly NCA staff at 212-766-4007.



2017 Generational Report: Coffee Through the Ages - Digital PDF Only

After you have completed your purchase, the digital version will be emailed to you.

NCA Members must be logged in to access the Member Price.

Availability: In stock




From the Generational Report

NCA Generational Report Millennials Infographic

For a closer view, right click the image and open in a new tab.

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