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Get the Most Out of Your
eCommerce Digital Content

NCA Member Only Access
Webinar Recording   Presentation Slides

For the Coffee Industry, eCommerce is here to stay.

While other industries have experienced a slow-down in eCommerce sales as consumers have reverted back to brick and mortar shopping, online sales for Coffee have continued to grow.  On Amazon, Total Coffee sales has grown by +54% for 2021 vs. 2020 – Ground Coffee doubled in revenue, while Instant Coffee “only” increased by 31%. Just as sales have risen though, so has competition. 

This means that Coffee brands, roasters, and distributors need to get the most out of the digital content on their eCommerce sites. As shoppers shop the endless aisle of the digital shelf, your product pages must not only capture their attention but help them understand your brand story and values. But knowing how to create engaging, consistent product content — across all of your priority retailers — can be difficult, especially when the market changes constantly.

This webinar discusses developing winning digital content pages that boost conversion, drive sales, and build trust. 

This webinar will highlight:

  • Changing retailer requirements and shopping trends you should be aware of as you map out your product content strategy; 
  • Key areas to prioritize for the highest return on your investment; and
  • How to create and syndicate product content across your different eCommerce sites to get the most out of your content.

Presenter

Cappaert

Jill Cappaert, Director of Creative Services, Hinge Global

Gillespie

Andrea Gillespie, Head of eCommerce Design, Hinge Global

Cummins

Kathy Cummins, Head of Research, Hinge Global




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