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Role of RTD Coffee in the Competitive U.S. Beverage Landscape

NCA Member Only Access
Webinar Recording   Presentation Slides

The U.S. beverage market has gotten increasingly competitive with new products and categories emerging. Once challenged, today the RTD coffee segment has been experiencing strong growth from a small base. Hear about overall beverage industry trends and the role of RTD coffee in this webinar.

This webinar will highlight:

  • The key industry trends shaping the refreshment beverage market and RTD coffee;
  • How RTD coffee is performing compared to other refreshment beverage categories;
  • Which product innovation trends have been integral in boosting the RTD coffee segment;
  • What the outlook is for category performance in the coming years.



Gary Hemphill, Managing Director of Research, Beverage Marketing Corporation

Gary A. Hemphill is Managing Director of Research at Beverage Marketing Corporation. In that role, he directs the company’s extensive information products and services, consisting of comprehensive beverage databases, market reports, directories, tracking services and customized information consulting projects.

Mr. Hemphill directs the company’s pre-eminent beverage database DrinkTell. It is the only comprehensive total market U.S. beverage database tracking all beverage categories. In addition, he has created and maintained proprietary beverage industry information systems for clients in the U.S. and Canada -- helping to provide clients with the overall insights they need to make their strategic, planning and marketing decisions that are critical to their success.

Mr. Hemphill has more than 25 years experience in the beverage industry. Previously, he served as editor of the trade publication Beverage Industry and he also directed new product publicity for the Pepsi-Cola Company where he contributed to a range of assignments. Previous to those positions, Mr. Hemphill held various newspaper writing and editing positions.

Mr. Hemphill is widely quoted in the press and has often been interviewed on both TV and radio on issues of critical importance to the beverage industry. He has spoken at a range of conferences, conventions and industry events including InterBev, the Beverage Forum, the NAMA (vending) trade show, the FMI convention, World Juice, the International Dairy Show, the Tea Association annual meeting and many others.