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More than an Energy Boost:
Opportunities for Functional Coffee

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Webinar Recording   Presentation Slides

Functionality is the most prevalent trend in the non-alcoholic beverage industry, yet one that still has ample room for exploration, especially for coffee brands. Energy is a well-established hallmark of the coffee industry, but brands can venture beyond energy with function to create new opportunities and occasions that satisfy consumers’ health and wellness needs. Learn key opportunities in functional beverage development, which functional benefits best complement coffee and which do not, why cold drinks represent the future of coffee, functional creamer trends, and how functional coffee can compete with other energizing beverages.



Caleb Bryant, Associate Director of Food and Drink Reports, Mintel

Caleb is responsible for understanding consumer attitudes toward both alcoholic and non-alcoholic beverages, identifying emerging industry trends, uncovering what consumers want from beverages and why, and track beverage ingredient/flavor trends. Caleb also has experience researching both the CPG food and foodservice industries.

Prior to joining Mintel, Caleb worked on custom research projects for foodservice brands, foodservice suppliers, and CPG brands. He has a background in research methodologies and quantitative/qualitative data analysis.

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