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NCDT 2022: Specialty Coffee Report

NCA Member Only Access
Webinar Recording

As we mark the two year anniversary of Covid-19 and American coffee drinkers look ahead to emerging from the pandemic, the consumption of specialty coffee continues to remain strong. But, despite inflation and the financial pressures many consumers are facing, can we still expect demand for specialty to continue?

Join Cheryl Hung (Dig Insights) as she dives into the world of specialty to discover:

  • What sets specialty drinkers apart from other coffee drinkers? What makes them so “special”?
  • How are they feeling during this time?
  • Is it a cold and lonely road ahead? Not if we’re talking about cold brew!



Cheryl Hung, Vice President of Insights, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.

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