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NCDT 2021 Specialty Coffee Report

NCA Member Only Access
Webinar Recording   Presentation Slides

Cheryl Hung (Dig Insights) will examine trends in specialty coffee consumption, with a particular focus on espresso beverages and non-espresso based beverages, and explore how coffee drinkers are interacting with specialty in the era of Covid-19.

This webinar will answer:

  • How will specialty coffee be key to retail coffee's post-Covid recovery?
  • Who is more likely to drink specialty beverages? What sets these coffee drinkers apart from those who drink traditional coffee?
  • What beverages are most consumed during Covid vs. pre-pandemic? Which areas are experiencing growth?
  • Do specialty consumers have different attitudes and perceptions than other coffee drinkers?



Cheryl Hung, Vice President of Research, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.