National Coffee Data Trends 2020

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Dig Insights, Inc. Vice President of Research, Cheryl Hung, reports on highlights from the 2020 National Coffee Data Trends study. She shares the changes being seen in 2020, in terms of what, when, and where coffee is being consumed. This presentation highlights those changes and discuss implications and opportunities for the coffee industry overall, including for retail and out-of-home coffee.

Presenter

Hung

Cheryl Hung, Vice President of Research, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.

Prior to joining Dig, Cheryl worked at TNS, a global market research firm. She led several international studies for multinational companies, including launching packaged potatoes and exploring life insurance policies in Asia and introducing new beer brands to Latin America. She was an integral part of the brand & communications team, allowing her to gain valuable strategic experience both at home in Canada and internationally on brand-related initiatives.