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Fall 2023 National Coffee Data Trends Highlights

NCA Member Only Access
Webinar Recording

This webinar dives into the latest findings of the Fall 2023 NCDT with Cheryl Hung from Dig Insights. Learn more about the health and trends of the specialty coffee category amidst ongoing economic uncertainty and inflationary pressure. Discover how consumers are adapting and get valuable insights into consumer sentiment and out-of-home consumption as we navigate these challenging times together.



Cheryl Hung, Vice President of Insights, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.