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Economic Impact of the Coffee Industry 2023

NCA Member Only Access
Webinar Recording   Presentation Slides

Discover the coffee industry's significant economic impact in the United States through the latest research commissioned by the National Coffee Association USA (NCA). Join David Henkes, Senior Principal at Technomic, the leading research firm behind the study, as he provides a high-level overview. Learn about the coffee value chain's crucial role in driving U.S. economic growth, job creation, and its contributions to government entities. Gain valuable insights and data-driven analysis from this essential research, offering a concise understanding of the industry's impact.



David Henkes, Senior Principal, Technomic

David leads the beverage practice at Technomic. He has done work across nearly every vertical within the industry and has led a wide variety of client engagements and strategic assignments. He has also led much of Technomic’s custom global work in the past decade.

David has appeared regularly on Bloomberg TV, Thompson Reuters, CNBC, Fox Business, MSNBC, CBS, NPR, ABC and MarketWatch, among others. He has been quoted in leading publications such as The Wall Street Journal, Crain’s Chicago Business, Reuter’s and Associated Press articles, as well as industry trade magazines such as Restaurant Business, Nation’s Restaurant News and Beverage Industry Magazine and is often called on to be a speaker at many industry events.