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A Bumpy Recovery:
Covid-19's Impact on the Beverage Landscape

NCA Member Only Access
Webinar Recording   Presentation Slides

We will talk about the changes we’ve seen in the coffee and broader drinks market over the last 5 months since the first lockdowns were put in place. Deals are still happening, innovation is still coming to market and the consumer is continuously adapting to new realities. We’ll offer our thoughts on which changes will be the most impactful over the long term.

  • Dive into coffee data, which sub-segments are doing best and how does coffee compare to other categories
  • Where are beverage companies investing, and how has this changed
  • Which consumer behaviors do we expect to change the most over the long-term



Jim Watson, Senior Beverage Analyst, Rabobank

Jim Watson is a Senior Analyst in Rabobank’s Research group covering the beverages sector, based in New York. He studies the big consumer and industry trends that are shaping the beverage world, with a specific focus on coffee and beer, and spends his time writing, podcasting and advising clients about what might be coming next.

Prior to joining Rabobank, Jim spent ten years as an equity research analyst at HSBC covering the global beverages industry.

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