In this webinar, Ananth Goundar of Dig Insights tracks the growth of the hottest cold beverage in town: cold brew and RTD coffee beverages. Leveraging the National Coffee Data Trends study, he will tell the story of how cold brew has grown over the years, examining the emerging trends shaping the dynamic landscape of cold brew and RTD products.
Find out the answers to the most pressing questions in these segments:
- Who has been fueling cold brew's growth?
- Where are coffee drinkers buying cold brew
- What are consumers' unique coffee preferences and behaviors?