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Coffee Customization

Coffee Customization: Trends, Analysis & Impact

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Presentation Slides    Webinar On-Demand Video

As operators try to provide an enhanced coffee experience, and service a wider range of consumers coffee preferences, having the right customization options is becoming more important. During this webinar, we will explore key trends in coffee customization, how consumers view the importance of coffee customization, and how it impacts purchase intent and venue selection.

This webinar will highlight:

  1. The importance of customization options and their overall purchase impact
  2. An understanding of what drives coffee customization at large
  3. Channel-specific insights into consumer expectations for coffee customization
John Buckner, Senior VP of National Accounts at S&D Coffee & Tea
John Buckner

John Buckner brings more than 20 years of sales and marketing expertise to his current role including leadership roles in product and channel marketing at Ingersoll-Rand, Irwin Industrial Tools (part of Newell-Rubbermaid) and W.R. Grace.

Whether running a small start-up brand or leading communication efforts for world-class companies, John’s strategic focus and keen market knowledge, have made him instrumental in building winning marketing campaigns across a variety of products, channels, markets and industries.

John is on the Board of Advisors for the Department of Marketing, Entrepreneurship, Hospitality, & Tourism at the University of North Carolina Greensboro and he is Chairman of the Board at Angels and Sparrows, a Lake Norman based non-profit organization.

For additional information or questions please contact Matthew Cariani at mcariani@ncausa.org


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