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Impact of Covid-19 on E-Commerce in the Coffee Industry

NCA Member Only Access
Webinar Recording   Presentation Slides

According to the Gallup poll, 62% of employed Americans are now working from home during the coronavirus crisis, more than double the levels from March. Additionally, because of the closure of many coffee shops, and the fact that many grocers are limiting the number of customers allowed inside their stores at any one time, there has been an enormous surge in e-commerce sales for the coffee industry over the past few months. Hinge Global's proprietary category tracking has shown that ground coffee sales on Amazon has increased by 60% in May vs. January.

Is your business prepared for this new normal? To succeed online, especially on Amazon, a clear strategy is required. This webinar will share the market sizes and key competitors on Amazon. Hinge Global will also walk you through an e-commerce playbook, and share the secrets to success on Amazon and other e-commerce platforms.

This webinar will highlight:

  • The market size and business opportunities on Amazon
  • Key competitors on Amazon and their brand share
  • The trending search terms related to coffee
  • What steps you need to take to win online and grow your business

Presenter

Cummins

Kathy Cummins, Head of Marketing and Research Analytics, Hinge Global

Kathy Cummins leads HINGE GLOBAL’s research and data analytics team, as well as corporate marketing. Before joining HINGE, Kathy led global innovation, analytics, and research teams at both P&G and Nielsen for over 25 years. In particular, Kathy has specialized in new product launch forecasting and optimization, marketing effectiveness ROI analysis, and omni-channel marketing. Kathy lives in Cincinnati. She is an experienced scuba diver, novice beekeeper, and a devoted coffee drinker.

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