The 2020 National Coffee Data Trends Report - the "Atlas of American Coffee"
Since 1950, the National Coffee Association of U.S.A. has commissioned an annual survey of Americans regarding their consumption of coffee and, since 1993, their habits and practices related to espresso and espresso-based beverages. The study provides the longest available statistical series on consumer drinking patterns related to coffee and other beverages.
New for 2021: A revamped and expanded NCDT Market Research Series, available exclusively for NCA Members who join or renew for 2021 and contribute $450 or more to the NCA Market Research Fund, consisting of:
National Coffee Data Trends 2020
Purchase the NCA National Coffee Data Trends 2020
Discounts apply for all eligible employees of the NCA member companies. Not sure if you’re an NCA member? Find out here. (And if you're not? Join now!)
What's New in 2020
Updates in the 2020 NCDT include:
- New options and categorizations for beverages, including aguas frescas, frozen/slushie drinks, and diet sodas – as well as a new profiling question on consumers’ diets
- New examples of milk alternatives
- New definitions for medium- and large-size cups
See a Preview of the 2020 NCDT (PDF)
View the Table of Contents (PDF)
NCDT Interactive Platform
When you purchase the 2020 NCDT, you will receive a PDF and a PowerPoint version of the report, plus access* to the NCDT online interactive platform, which includes the ability to customize on-demand reports by key demographics (see the video below to learn more).
Note: The demonstration video above contains outdated NCDT data.
If you have additional questions, please contact us at email@example.com or 212.766.4007. Media inquiries may contact firstname.lastname@example.org.
*Access to the online, interactive platform is provided on a complimentary basis to purchasers of the NCDT. Access becomes active with your NCDT purchase and terminates upon release of the 2020 NCDT. Purchase of next year’s NCDT will be accompanied by new access privileges requiring newly assigned login credentials. Login credentials are strictly for use by the organization/individual to which they have been assigned, and may be revoked at any time for user misuse of access privileges.