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U.S. Coffee Outlook 2024

NCA Member Only Access
Webinar Recording   Presentation Slides

In this webinar, Euromonitor International looks at the state of the American coffee industry for 2024 and beyond. Though the macroeconomic picture should be a calmer one this year, pricing and consumer spending habits remain core issues facing the industry. Advances in technology, shifting drinking occasions, the continuing shift towards cold beverages, new functional demands, and other trends will also be examined. The discussion will provide valuable insights for coffee industry professionals and anyone interested in the future of the U.S. coffee market.



Matthew Barry, Insight Manager, Food & Beverage Americas, Euromonitor International

Matthew Barry is an Insight Manager at Euromonitor International, specializing in food and beverages products with a particular focus on hot beverages. His analysis of the industry is often shared in business and trade press, including The Wall Street Journal, The Economist, and The New York Times, and he has presented on coffee trends to the International Coffee Organization, the National Coffee Association (USA), the Coffee Association of Canada, ENCAFE (Brazil) and SINTERCAFE (Costa Rica). He holds a bachelor’s degree from Knox College and a master’s degree from Harvard University’s Extension School.