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Specialty Coffee 2024

What’s So Special About Your
Specialty Coffee?

June 26, 2024 - 1:00pm Eastern

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All are welcome to join us as we delve into the world of specialty coffee in this companion webinar to the soon-to-be-released 2024 NCDT Specialty Coffee Report. In this session, we'll explore the latest trends driving specialty coffee consumption in the U.S. and some of the factors at play behind specialty coffee's continued growth and resilience. You'll leave with actionable insights you can apply to your specialty coffee business.

This webinar will highlight:

  • What specialty coffee beverages were consumed most in 2024, and by whom
  • How specialty consumers differ in their perceptions and attitudes vs other coffee drinkers
  • Which global coffee beverages resonate most with American consumers
  • How to best set up your specialty coffee brand to resonate with consumers



Cheryl Hung, Vice President of Insights, Dig Insights

Cheryl’s career in market research began in a small boutique firm coding verbatims. She was quickly exposed to a variety of quantitative and qualitative methodologies, providing her with opportunities to help clients solve their business issues with innovative approaches to analyze consumer behavior. Over the last several years, Cheryl has led the analysis on the National Coffee Association and Coffee Association of Canada's annual beverage tracking studies.