October 10-12, 2012
| Paul Friel, President and CEO, Swiss Farms and CEO, Saxbys Coffee Company |
Leveraging Technology to Optimize Customer Engagement. Hear about exciting advances in customer engagement by Philadelphia roaster and retailer, Saxbys Coffee, from its CEO, Paul Friel. Saxbys is revolutionizing customer engagement by leveraging technology, social media, and information in both its B-to-B and B-to-C relationships. Friel will discuss how, rather than simply reacting to social media, Saxbys is using business intelligence tools and customized dashboards as a means to identify and respond to issues, gather information and drive strategy.
| Ross Colbert, Global Strategist for Beverages, Rabobank |
The Single Serve Phenomenon: Where Will It Go from Here? Single serve has gone far beyond the fad stage; its impressive growth has already had a telling impact on the industry. What do coffee thought leaders see -- both positive and negative -- in the future for single serve? What should you do now to prepare for future opportunities in this market? Ross Colbert, Global Strategist for Beverages at Rabobank Group, will lead this can't-miss session.
|Engaging the Generation Y Consumer: Young Adults Speak Out on Coffee Drinking. Find out from our panel of 18- to 29-year-olds what motivates them in making their beverage choices, plus get their opinions about what steps you need to take to entice them to become your customers -- and to keep them coming back for more.|
|The Social Media Revolution: How to Make It Work for You. With so much to know about using social media, how can you be sure you're getting the return from it you should? Whether you're a beginner or already using social media, you'll benefit from real-life stories and how-to advice from a leading expert in social media communications and strategy.|
Sign up TODAY for Coffee Summit 2012. Its winning combination of activities received kudos from our 2011 attendees, so mark the dates in your calendar now -- and plan to join us in Philadelphia in October!
Member Price: $350
Non-member Price: $450
Not an NCA Member? Join now for immediate savings on Coffee Summit and other NCA products and events.
Finally, here’s our pledge to you. Coffee Summit will provide you with these three key pillars of value:
Knowledge that can only come from leading industry experts in the field
Shared experiences and insights from colleagues from throughout the industry
Open, deep, interactive discussions among experts and peers that address participants’ own questions
Sign up today for Coffee Summit 2012. We look forward to seeing you in Philadelphia.